As digital marketing has become more and more important, so has local SEO. Local SEO is the process of optimising your online presence to attract more business from relevant local searches.
There are a number of factors that go into local SEO, and it can be a bit overwhelming to keep up with all the latest changes. However, if you want your business to be found online, staying on top of things is essential.
In this blog post, we’ll look at some of the most crucial local SEO ranking factors you need to be aware of in 2022.
1. Google My Business
One of the most important ranking factors for local SEO is your Google My Business listing. This is the listing that appears when someone searches for your business on Google.
Claiming and verifying your GMB listing is essential for local SEO. Your GMB listing should also be up-to-date and accurate, and it should include important information such as your business name, address, phone number, category and hours of operation. You can also add photos, videos, and other content to your listing to help it stand out.
2. Optimise Your Website for Local Keywords
When potential customers in your area search for businesses like yours, you want your website to come up. And, the best way to ensure this is to include local keywords throughout your site.
For example, if you’re a plumber in Glasgow, you’ll want to include keywords like “plumber in Glasgow” or “Glasgow plumber” on your website. This will help Google understand that your website is relevant to people searching for these terms.
To find local keywords to target, you can use a tool like Google Keyword Planner. Simply enter a few relevant terms and see what comes up. From there, you can choose the keywords that are most relevant to your business.
3. Reviews and Testimonials
When potential customers are looking for a business like yours, they’re likely to read online reviews and check for ratings to see what others have to say about your products or services.
Positive reviews can help to improve your local SEO, while negative reviews can hurt it. Therefore, it’s essential to encourage your customers to leave reviews and respond professionally to both positive and negative reviews.
In addition to online reviews, testimonials can also be helpful for local SEO. A testimonial is a statement from a satisfied customer that can be used to promote your business. Testimonials can be added to your website, GMB listing, or other online platforms.
So, it’s important to make sure that you’re actively collecting reviews, ratings, and testimonials from your customers. The more positive reviews and ratings you have, the higher you’ll rank in local search results.
Citations are another important local SEO ranking factor. Citations are simply mentions of your business name, address, and phone number on other websites. The more citations you have, the higher you’ll rank in local search results.
Mobile-friendliness is now a key ranking factor for local SEO. This is because more and more consumers are using mobile devices to search for local businesses. As such, it’s important to ensure your website is optimised for mobile devices.
Local SEO will continue to be an important ranking factor in 2022 and beyond. Businesses should be aware of the five factors mentioned in this article in order to ensure their website is optimised for local search. By following these tips, businesses can improve their chances of ranking high in local search results and driving more traffic to their website.
Digital marketing is an ever-evolving field, and our team at Digital Marketing Scotland is always keeping up to date with the latest changes. We offer world-class PPC, digital marketing consultancy and SEO services in Glasgow to help your business succeed. Get in touch with us today, and we’ll take your business to the next level.