5 Local SEO Ranking Factors You Need to Be Aware of in 2022

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As digital marketing has become more and more important, so has local SEO. Local SEO is the process of optimising your online presence to attract more business from relevant local searches.  

There are a number of factors that go into local SEO, and it can be a bit overwhelming to keep up with all the latest changes. However, if you want your business to be found online, staying on top of things is essential.

In this blog post, we’ll look at some of the most crucial local SEO ranking factors you need to be aware of in 2022.

1. Google My Business

One of the most important ranking factors for local SEO is your Google My Business listing. This is the listing that appears when someone searches for your business on Google.

Claiming and verifying your GMB listing is essential for local SEO. Your GMB listing should also be up-to-date and accurate, and it should include important information such as your business name, address, phone number, category and hours of operation. You can also add photos, videos, and other content to your listing to help it stand out.

2. Optimise Your Website for Local Keywords

When potential customers in your area search for businesses like yours, you want your website to come up. And, the best way to ensure this is to include local keywords throughout your site.

For example, if you’re a plumber in Glasgow, you’ll want to include keywords like “plumber in Glasgow” or “Glasgow plumber” on your website. This will help Google understand that your website is relevant to people searching for these terms.

To find local keywords to target, you can use a tool like Google Keyword Planner. Simply enter a few relevant terms and see what comes up. From there, you can choose the keywords that are most relevant to your business.

3. Reviews and Testimonials

When potential customers are looking for a business like yours, they’re likely to read online reviews and check for ratings to see what others have to say about your products or services.

Positive reviews can help to improve your local SEO, while negative reviews can hurt it. Therefore, it’s essential to encourage your customers to leave reviews and respond professionally to both positive and negative reviews.

In addition to online reviews, testimonials can also be helpful for local SEO. A testimonial is a statement from a satisfied customer that can be used to promote your business. Testimonials can be added to your website, GMB listing, or other online platforms.

So, it’s important to make sure that you’re actively collecting reviews, ratings, and testimonials from your customers. The more positive reviews and ratings you have, the higher you’ll rank in local search results.

4. Citations

Citations are another important local SEO ranking factor. Citations are simply mentions of your business name, address, and phone number on other websites. The more citations you have, the higher you’ll rank in local search results. 

5. Mobile-Friendliness

Mobile-friendliness is now a key ranking factor for local SEO. This is because more and more consumers are using mobile devices to search for local businesses. As such, it’s important to ensure your website is optimised for mobile devices.


Local SEO will continue to be an important ranking factor in 2022 and beyond. Businesses should be aware of the five factors mentioned in this article in order to ensure their website is optimised for local search. By following these tips, businesses can improve their chances of ranking high in local search results and driving more traffic to their website.

Digital marketing is an ever-evolving field, and our team at Digital Marketing Scotland is always keeping up to date with the latest changes. We offer world-class PPC, digital marketing consultancy and SEO services in Glasgow to help your business succeed. Get in touch with us today, and we’ll take your business to the next level.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
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Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.