5 Unused Website Elements That Will Improve Your SEO Rankings

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Do you want to improve your SEO rankings but aren’t sure where to start? Many website owners are familiar with the core SEO fundamentals, such as keyword optimization and link building. However, some lesser-known elements can have a significant impact on your website’s rankings without much effort on your part. 

This article will discuss five new website elements you can quickly implement to help boost your SEO rankings. Let’s get started!

Element #1: Internal Links 

Internal links are hyperlinks that connect different pages within the same website. They allow readers to move between other pieces of content quickly and efficiently while also providing search engines with an indication of how your site’s content is organized. They are essential for SEO, as they can help reduce bounce rate, improve user experience, and provide clues about page relevance to search engine crawlers. 

Element #2: Image Alt Text 

Image Alt Text, also known as alternative text, is an HTML attribute that provides descriptive information about an image on a web page. These are visible to search engine bots, and they explain the content of an image to the search engines, making it easier for search engine algorithms to understand what the image is depicting.

Using image alt text can help boost your SEO rankings since search engine crawlers can accurately identify what the images represent, thus increasing your chances of appearing higher in SERPs. 

Element #3: Meta Descriptions 

Meta descriptions are HTML elements that provide concise summaries of web page content. They are placed within the <head> element of a web page’s code and are usually limited to 155-160 characters in length. They play an essential role in SEO, as they provide search engines with the necessary information to determine what a site is about.

Well-crafted meta descriptions have been shown to improve click-through rates for SERPs. This means that more potential visitors are likely to click on your website link due to the compelling meta description you created. 

Element #4: Structured Data Markup 

Structured data markup, also known as schema markup, is a type of code used to enhance how the content of a website is presented on the web. It is written using a variety of languages or tags and communicates to search engines information about the content on a website. This includes titles, descriptions, categories, products, and more. Using structured data markup helps search engines better understand the content on a website, increasing the chance that it will appear in relevant searches. 

Element #5: Breadcrumbs 

Breadcrumbs are an essential element of website navigation that helps users quickly trace their path back to their starting point and provides contextual information about the current page. This can be represented in a hierarchy format with links, allowing users to jump back up a level or multiple levels quickly. 

By adding breadcrumbs, search engine crawlers can easily understand the structure and hierarchy of your pages. Additionally, they can be used as anchor text links, which is valuable for link building and improving your ranking for specific keywords. 


Improving your SEO rankings can be an intricate process. However, you can improve your website’s search engine performance by taking advantage of the new website elements. Making small changes consistently can help you boost your SEO rankings and make your site easier to find on search engines.

Digital Marketing Scotland offers effective SEO services in Ayrshire, offering top-tier support and producing results tailored to your specific goals. Our experienced team of digital strategists and innovative solutions can help you create a successful online presence that will boost your business. All you need to do is get in touch today and find out how our services can help your business!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.