5 Unused Website Elements That Will Improve Your SEO Rankings

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Do you want to improve your SEO rankings but aren’t sure where to start? Many website owners are familiar with the core SEO fundamentals, such as keyword optimization and link building. However, some lesser-known elements can have a significant impact on your website’s rankings without much effort on your part. 

This article will discuss five new website elements you can quickly implement to help boost your SEO rankings. Let’s get started!

Element #1: Internal Links 

Internal links are hyperlinks that connect different pages within the same website. They allow readers to move between other pieces of content quickly and efficiently while also providing search engines with an indication of how your site’s content is organized. They are essential for SEO, as they can help reduce bounce rate, improve user experience, and provide clues about page relevance to search engine crawlers. 

Element #2: Image Alt Text 

Image Alt Text, also known as alternative text, is an HTML attribute that provides descriptive information about an image on a web page. These are visible to search engine bots, and they explain the content of an image to the search engines, making it easier for search engine algorithms to understand what the image is depicting.

Using image alt text can help boost your SEO rankings since search engine crawlers can accurately identify what the images represent, thus increasing your chances of appearing higher in SERPs. 

Element #3: Meta Descriptions 

Meta descriptions are HTML elements that provide concise summaries of web page content. They are placed within the <head> element of a web page’s code and are usually limited to 155-160 characters in length. They play an essential role in SEO, as they provide search engines with the necessary information to determine what a site is about.

Well-crafted meta descriptions have been shown to improve click-through rates for SERPs. This means that more potential visitors are likely to click on your website link due to the compelling meta description you created. 

Element #4: Structured Data Markup 

Structured data markup, also known as schema markup, is a type of code used to enhance how the content of a website is presented on the web. It is written using a variety of languages or tags and communicates to search engines information about the content on a website. This includes titles, descriptions, categories, products, and more. Using structured data markup helps search engines better understand the content on a website, increasing the chance that it will appear in relevant searches. 

Element #5: Breadcrumbs 

Breadcrumbs are an essential element of website navigation that helps users quickly trace their path back to their starting point and provides contextual information about the current page. This can be represented in a hierarchy format with links, allowing users to jump back up a level or multiple levels quickly. 

By adding breadcrumbs, search engine crawlers can easily understand the structure and hierarchy of your pages. Additionally, they can be used as anchor text links, which is valuable for link building and improving your ranking for specific keywords. 

Conclusion

Improving your SEO rankings can be an intricate process. However, you can improve your website’s search engine performance by taking advantage of the new website elements. Making small changes consistently can help you boost your SEO rankings and make your site easier to find on search engines.

Digital Marketing Scotland offers effective SEO services in Ayrshire, offering top-tier support and producing results tailored to your specific goals. Our experienced team of digital strategists and innovative solutions can help you create a successful online presence that will boost your business. All you need to do is get in touch today and find out how our services can help your business!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Natalie's Decor & Design
2024-02-01
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2024-01-22
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
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2023-10-03
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Gavin Brown
2023-07-12
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
2023-07-11
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
2023-03-17
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
2023-03-13
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.
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Rod Ashley
2023-03-12
Digital Marketing Scotland created our new Vet Centre website - the old one was in need of a refresh. Samantha was great to work with and continues to provide speedy support when we need it!