6 Reasons You Should Start Using Long-Tail Keywords

Long-Tail Keywords

In the current competitive business landscape, optimising your website for search engines is crucial, making on-page SEO an indispensable strategy. Utilising long-tail keywords is a key aspect of on-page SEO, as it enables you to target precise search queries. These keywords face less competition and offer a higher chance of conversion due to their specificity. By incorporating them thoughtfully into your content, you can enhance your website’s search engine performance, aligning with the specific needs and searches of your audience.

What Is a Long-Tail Keyword?

These keywords contain more than three words, and they are often longer and more specific than their shorter counterparts. When you use long-tail keywords, you’re targeting particular search queries with more potential for conversions.

6 Reasons Why You Should Use Long-tail Keywords

Long-tail keywords are beneficial to your SEO strategy for a variety of reasons. Here are six benefits that you can enjoy when you use long-tail keywords:

1. Less Competition

Long-tail keywords tend to have lower competition than short-tail keywords because fewer people are searching for them. This makes them easier for you to rank in the search engines.

2. More Relevant Traffic

Long-tail keywords are more relevant to the searcher’s intent and make it easier for Google to determine what someone is looking for when they search. This means you can get more targeted traffic interested in your products or services.

3. Quicker Rankings

Long-tail keywords can help you increase pageviews and improve your organic traffic from search engines like Google and Bing. Social media platforms like Facebook and Twitter use factors like CTR (clickthrough rate), bounce rate, number of shares, and likes to determine how much weight each piece of content deserves when ranking in their newsfeeds and timelines.

4. More Conversions

Long-tail keywords are more likely to generate conversions because they’re closely related to what searchers want. You’ll be able to target the specific interests of your audience and get them from being interested in something general (like “brand new cars”) to something very specific (like “new Ford F150 truck”).

5. Boost Clickthrough Rate

When you use long-tail keywords, your clickthrough rate will increase. This means that people are more likely to click on your website if you use specific terms rather than general ones. When you target a specific niche market with a particular keyword, it’s less likely for someone else to have used that term in their content or for it to be searched for by Google.

6. Better Understand Your Audience

When you use long-tail keywords, you’ll be able to understand your audience better. If someone searches for a specific term and clicks on your website, they will likely engage with what you’re offering. This can help you tailor content in the future based on what people are looking for.

Learning How To Find and Use Long-tail Keyword

You can use a keyword tool to find long-tail keywords. Just type in a broad term and see which related terms are suggested. You can also brainstorm by reviewing your website analytics to see what people search for on Google when they land on your site.

You can use a keyword tool to find more long-tail options. You can also review your competitors’ sites for popular keywords in your industry.


Long-tail keywords are search queries that contain a lot of words but not many in total. They’re easier to rank because they have less competition than shorter keyword phrases, which means they’re more likely to result in conversions. You can use them as part of your SEO strategy by optimising your website using long-tail keywords and using them as anchor text when linking to other sites.

Contact your local SEO company in Glasgow to help you optimise your website. Digital Marketing Scotland can help you create a solid SEO strategy to help you get more traffic and sales.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
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