8 Key Aspects of Good Web Design

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What is good web design? This is a question that has been asked since the early days of the internet. There are many factors that contribute to good web design, but there are a few key principles that always hold true. Before you hire a digital marketing agency or SEO web design expert, you should know what makes up a good website. In this article, we will explore what makes a good web design and how you can achieve it.

The Principles of Good Web Design

As a business owner, you want your website to reflect the professionalism of your company and attract potential customers. But how do you create a website that accomplishes these goals? Here are some principles of good web design to keep in mind:

1. Keep it Simple

One of the most important principles of good web design is simplicity. A complex, cluttered website can be overwhelming for users and make it difficult to find the information they are looking for. A clean, streamlined design will make your site more user-friendly and easy to navigate.

2. Use White Space

Another important principle to keep in mind is the use of white space. White space, or negative space, is the empty space on a web page. It can be used to break up content and make it easier to read. Too much white space can make a page look unfinished, but too little can make it feel cluttered. Finding the right balance is essential for an effective design.

3. Choose the Right Fonts

The fonts you use on your website can also greatly impact its overall design. When choosing fonts, you should consider readability, personality, and style. Use fonts that are easy to read, and avoid using too many different fonts on one page.

4. Use High-Quality Images

The images you use on your website should be high-quality and relevant to your content. Blurry or low-quality images can give users a negative impression of your site. Choose images that are clear and add them to the overall design of your page.

5. Use Colour Carefully

Colour is another important aspect of web design. The colours you use can affect the mood of your site and the way users perceive your content. When choosing colours, consider the overall tone of your site and the message you want to convey.

6. Be Consistent

Consistency is another key principle of good web design. All the elements on your website should work together to create a cohesive look. This includes the colours, fonts, images, and layout. By being consistent, you can create a professional, polished website.

7. Use Negative Space

Negative space, also known as white space, is the empty area on your web page. It’s important to use negative space in your design to break up the content and make it easier to read. Too much content on a page can be overwhelming for users, so it’s important to use negative space to create a more user-friendly design.

8. Test Your Design

Before you launch your website, it’s important to test your design. This includes testing the design on different devices and browsers. By testing your design, you can ensure that your website looks great and works well for all users.


Good web design is essential for businesses in the modern world. A well-designed website can help businesses to attract new customers, communicate effectively with their target audience, and promote their products or services. By following these principles, businesses can ensure that their website is effective and helps them to achieve their business goals.

Having a well-designed website requires a lot of effort and careful consideration. That’s why you need to leave it to the experts at Digital Marketing Scotland. We are a team of Edinburgh web designers, marketers, and SEO professionals offering a wide range of services, including web design and development, PPC, social media marketing, and much more. Contact us today to find out how we can help you to achieve your business goals.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.