Website Design Best Practices for High Conversion Rates

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Having a website is crucial for businesses to thrive. However, simply having a website is insufficient. The website must be created to draw in and hold the attention of visitors, and to persuade them to become customers. The percentage of visitors who complete the desired action on the website, such as buying a product, submitting a form, or signing up for a newsletter, is referred to as the conversion rate. This article will examine how website design influences conversion rates.

Visual Appeal 

How a website looks and feels when you first visit is very important in deciding whether you want to stay or not. Your site’s design and overall appearance are key factors in drawing people in and keeping them engaged. A website that is visually appealing can create a positive impression in the visitor’s mind and encourage them to explore the site further.

The design elements that contribute to the visual appeal of a website include the layout, colour scheme, typography, images and videos. The website’s design or any other visual medium should be user-friendly and simple to use, with a clear arrangement of information in order of importance.

Moreover, the colour scheme should reflect the brand’s identity and elicit the desired emotional response from viewers. The text should be clear and easy to read, with appropriate font size and style. Images and videos should be pertinent to the subject matter and high-quality to avoid any distortion.


Navigation is an essential aspect of website design as it allows visitors to find what they are looking for quickly and easily. A well-designed navigation system can enhance the user experience and increase the chances of conversion.

The navigation menu should be easy to find and use, with clear labels and logical order. The menu should be consistent across all pages of the website to avoid confusion. The website should also have a search function to allow visitors to find specific information quickly.

Page Speed

Page speed is a critical factor in website design that affects the user experience and conversion rate. A slow-loading website can frustrate visitors and cause them to leave the site before taking any action.

To improve page speed, website designers should compress images and videos, reduce the number of HTTP requests, and minimise the use of plugins and scripts. The website should also be hosted on a reliable and fast server.

Mobile Responsiveness

In today’s mobile-first world, having a mobile-responsive website is essential. A mobile-responsive website is one that adapts to different screen sizes and devices, providing a consistent user experience across all platforms.

A mobile-responsive website can increase the chances of conversion as it allows visitors to access the site from their mobile devices, which are becoming the primary means of accessing the internet. A website that is not mobile-responsive can frustrate visitors and cause them to leave the site.

Calls to Action

A call to action (CTA) is a clickable button or link that asks a visitor a specific action, such as buying a product, completing a form, or signing up for a newsletter. CTAs are crucial for website success as they help guide visitors towards converting into customers.

CTAs should be prominent, with contrasting colours and clear labels. They should be strategically placed on the website, such as at the end of a blog post or on the homepage. The language used in CTAs should be action-oriented and convey a sense of urgency, such as “Buy Now” or “Limited Time Offer.”

Trust Signals

Trust signals are elements of website design that convey credibility and reliability, such as customer reviews, security badges, and social proof. Trust signals are essential in increasing the chances of conversion as they reassure visitors that the website is trustworthy and legitimate.

Customer reviews and testimonials should be prominently featured on the website, with the option for visitors to leave their own reviews. Security badges, such as SSL certificates, should be displayed on the website to indicate that it is secure. Social proof, such as the number of followers on social media, can also be used as a trust signal.


Your website’s design is very important when it comes to the rate at which visitors are converted into customers. A website that is aesthetically pleasing, simple to use, loads quickly, adapts well to mobile devices and has clear calls to action and trust signals can significantly boost the likelihood of conversion. Website designers should focus on creating a user-centric design that meets the needs and expectations of visitors. By optimising website design for conversion, businesses can increase their online visibility and revenue.

Are you looking for a digital marketing consultancy that can help grow your business? Look no further than Digital Marketing Scotland! Our team of experts provides world-class SEO, PPC, and digital marketing services in Glasgow to help you achieve your business goals. Contact us today to learn more about how we can help take your business to the next level.

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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
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