Boost Your Local SEO: 7 Tips for Better Search Results

Google My Business

In today’s digital age, consumers rely on search engines to find local businesses and services. For small businesses, getting found on search engines can be a make-or-break scenario for success. Therefore, it’s imperative to optimise your website for local search. Local SEO is the process of optimising your website to rank higher in local search results. Here are seven tips for optimising your website for local search.

1. Claim Your Google My Business Listing

To optimise your business for local search, the first and foremost step is to claim your Google My Business (GMB) listing. GMB is a free tool that allows you to manage your business’s online presence across Google, including Search and Maps. By claiming your GMB listing, you can provide Google with crucial information about your business, such as its name, address, phone number, website, hours of operation, and photos. This information is used by Google to display your business prominently in local search results.

2. Optimise Your Website for Local Search

Once you have claimed your GMB listing, it’s time to optimise your website for local search. This process includes adding location-specific keywords to your website content, creating location-specific landing pages, and including your business’s name, address, and phone number (NAP) on every page of your website. Make sure your website is easy to navigate and mobile-friendly. Also, include customer reviews on your website, as they help build trust and credibility with potential customers.

3. Build Local Citations

Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites. These citations help Google verify your business’s location and credibility. The more consistent your NAP is across different websites, the more likely your business will rank higher in local search results. Therefore, it’s crucial to create local citations on reputable business directories such as Yelp, Yellow Pages, and Facebook.

4. Get Customer Reviews

Customer reviews are a crucial factor in local search rankings. Positive reviews signal to Google that your business is credible and trustworthy. Encourage your customers to leave reviews on your Google My Business listing, Yelp, and other relevant websites. Respond to all reviews, both positive and negative, as it shows you value your customers’ feedback.

5. Use Local Schema Markup

Schema markup is a code added to your website that helps search engines understand the content better. Local schema markup is a type of schema markup that helps search engines understand your business’s location. By including local schema markup on your website, you can make it easier for search engines to display your business in local search results. Local schema markup includes information such as your business’s name, address, phone number, and hours of operation.

6. Create Location-Specific Content

Creating location-specific content is an excellent way to boost your local search rankings. You can create location-specific blog posts, videos, or infographics that provide valuable information about your business’s location. For example, if you own a bakery, you can create a blog post about the history of the neighbourhood where your bakery is located. This type of content not only helps your website rank higher in local search results, but it also helps build brand awareness and credibility.

7. Monitor Your Local Search Rankings

Once you’ve implemented these local SEO strategies, it’s essential to monitor your local search rankings. There are several tools available that allow you to track your website’s performance in local search results. Google Analytics and Google Search Console are two of the most popular tools for tracking your website’s performance in search results. By monitoring your local search rankings, you can identify areas where you need to improve and adjust your strategy accordingly.


Optimising your website for local search is crucial for small businesses that rely on local customers. By claiming your Google My Business listing, optimising your website for local search, building local citations, getting customer reviews, using local schema markup, creating location-specific content, and monitoring your local search rankings, you can improve your website’s performance in local search results. With the right local SEO strategy, you can attract more local customers and grow your business.

Don’t let your business fall behind in the digital age. Boost your online presence and increase your visibility with Ayrshire SEO services from Digital Marketing Scotland. Contact us today to start growing your business with our world-class SEO, PPC, and digital marketing consultancy services.

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Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.