5 Common SEO Myths You Should Stop Believing: A Guide

seo analytics

Search engine optimization (SEO) is a process that helps websites rank higher in search engine results pages (SERPs). When a website ranks higher, it means that the website is more likely to be seen by potential customers. In order to rank higher, websites need to optimize their content, structure, and on-page elements such as titles, metatags, and anchor text.

SEO is a complex and ever-changing field, so it’s understandable that some myths have taken hold. But it’s important to dispel these myths and focus on the tactics that will actually help your business.

Here are five common SEO myths and the truth behind them:

1) Link Building Isn’t Important

This is one of the most common SEO myths. People often think that link building is no longer important, or that it’s been replaced by other tactics such as content marketing.

But the truth is that link building is still one of the most important aspects of SEO. You want to build links naturally by creating quality content that will attract links from other websites. Don’t try to game the system by buying links or engaging in other black hat SEO tactics – these can actually do more harm than good.

2) Social Media Doesn’t Affect SEO

Another common SEO myth is that social media doesn’t affect SEO. But the truth is that social media can play a big role in SEO.

You can use social media to boost your SEO efforts by sharing your content on social media, and by using social media signals to help rank your website. You can also use social media to connect with your audience and build relationships with potential customers.

3) It’s All about Keywords

Keyword stuffing occurs when you fill your content with so many keywords that it becomes difficult to read. Not only will this irritate your readers, it could also get you penalised by Google. 

Instead of focusing on cramming in as many keywords as possible, focus on creating quality content that naturally includes your target keywords. This will help you to rank higher in search engine results pages and attract more visitors to your website.

4) You Need Exact Match Domains

EMDs can be a great way to help you rank for specific keywords, as they indicate to Google that your site is a relevant result for that particular query. Domain name speculation is a popular practice among SEOs, but it’s not as important as it used to be. In the past, it was believed that you could rank higher in search engine results pages if you owned an exact match domain (e.g. www.keyword.com).

However, this is no longer the case. In fact, Google now prefers websites that have a natural link profile and are not over-reliant on exact match domains.

5) You Don’t Need Meta Tags Anymore

Meta tags are the HTML elements that you can use to provide information about your website to search engines. There are a number of different meta tags, including the title tag, the meta description tag, and the meta keywords tag. These tags are still an important part of SEO, and you should make sure to include them on your website. 


Although many of the old SEO techniques no longer work, there are still a number of things that you can do to improve your website’s ranking. Make sure to focus on creating high-quality content, building backlinks, and using the right meta tags. These are still the most important factors in SEO.

Learn how to make effective SEO campaigns with Digital Marketing Scotland. We are an Edinburgh SEO agency that will help you grow your online presence. Get in touch with us today to learn how.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

Got Questions?

Other Posts

Digital Marketing Scotland

Google Rating
Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.