Digital marketing is essential for businesses to stay competitive, especially today, where many organisations rely on the internet to promote themselves. It offers cost-efficiency, reach, engagement, and tangible results. Marketers can also use this strategy to increase brand awareness, build customer relationships, track real-time performance, and improve campaigns.
While working with a reputable agency may be wise, you should also familiarise yourself with the different marketing methods and know when and how to use them.
This article will enumerate five digital marketing methods and when and how to use them. We’ll also discuss seven more in part two of this blog series!
1. Content Marketing
Customers are eager to know how to address their issues or meet their needs. You can build customer trust and be their reliable source when you provide them with relevant and helpful content. Implementing a comprehensive content marketing plan is one of the essential strategies you can add to your digital marketing arsenal.
Content marketing is a strategic approach to providing valuable content to your target audience in different forms, such as mobile apps, social media platforms, emails, and blogs. High-quality content must always begin general and become more specific as it moves down the funnel.
You can also use content marketing to achieve various objectives, like converting visitors to leads. Moreover, we recommend combining them with email marketing.
2. Email Marketing
While many worldwide send billions of emails daily, others insist that email marketing is obsolete. However, it can be one of the most successful digital marketing strategies if you use it properly, especially if you add it to an inbound marketing strategy. You can ensure your subscribers stay informed by consistently sending them helpful and applicable content.
You can advertise your goods and services in your emails as long as you honour the viewers’ confidentiality and don’t spread unsolicited emails. You can also automate the process to help guide your customers through the marketing funnel. Moreover, emails can help you communicate directly with your stakeholders.
3. Paid Advertising
You can pay for content online through marketing on platforms like Facebook and Instagram and search engines like Google and Bing. Marketers place paid ads on search engine results pages (SERPs) above the organic results. An “Ad” icon will also appear, alerting users that the result is an ad.
This digital marketing method has two payment models: pay-per-click (PPC) and cost-per-mile (CPM). PPC requires advertisers to pay a certain amount every time someone clicks on their ad. On the other hand, CPM is a strategy where the advertiser pays a certain amount for each impression their ad makes. It also works best when targeting a specific keyword.
4. Search Engine Optimisation (SEO)
While high-quality content can help you reach a wider audience, remember that it won’t be enough unless the people you’re trying to target can find it. For this reason, you need Search Engine Optimisation (SEO) in your digital marketing strategy.
This practice means optimising your content to rank higher in search engine results. You can enjoy better brand visibility by understanding keywords your target audience is more likely to use. That way, you can tailor your content to incorporate those keywords and increase your chances of landing in the top search results.
5. Social Media Marketing (SMM)
Social Media Marketing (SMM) is a digital marketing strategy that lets advertisers promote a brand, product, or content through social media. Marketers can organically market, pay for ads, or both. SMM enables you to get closer to your audience and gain public validation.
Digital marketing strategies are crucial for a successful business in today’s digital age. You can attract customers by knowing the best techniques and working with a reputable agency. Stay tuned for part two of this blog series!
If you need professional digital marketing in Scotland, let us help. Digital Marketing Scotland provides world-class online marketing consultancy services to help grow your business. Contact us now, and let’s bring your company to the next level!