Quitting your day job and starting a new business can be rewarding for most aspiring entrepreneurs. It lets you set flexible schedules, gain essential life skills, and make an impact in your community. Becoming a boss can also help you enjoy better financial stability.
While it may be to get caught up in a daydream, you must remember to work hard to enjoy success, including implementing the right digital marketing strategies. These tactics can help increase your visibility without leaving your home or office.
In the first part of this blog series, we enumerated five essential marketing techniques. This article will discuss seven more digital marketing strategies and when and how to use them.
1. Affiliate Marketing
Affiliate advertising is a digital marketing strategy where companies reward content creators for generating sales for a product or service. Content producers create relevant content, like blog posts or videos, and include links allowing their target audience to buy the product or service.
This marketing strategy is beneficial because it lets businesses access a larger audience as content producers have a group of dedicated followers. However, like other organisations, you should select content producers like digital influencers that fit well with your products or services.
2. Audio Marketing
Audio advertising is an effective digital marketing tactic that uses audio formats like podcasts to reach potential customers. It’s gaining popularity because many people use their phones or devices to listen to audio content while commuting or doing chores.
You can ensure a successful audio marketing campaign by understanding your target audience’s habits and creating relevant audio content for the activities they’ll likely be doing while listening. You can also naturally insert your product or service in the podcast to turn audio marketing into an ample sales opportunity.
3. Influence Marketing
Digital influencers specialise in a specific field and have a large audience that appreciates their content and advice. They can create customised content that accurately reflects your brand identity and test out your products.
Your business can enjoy better results by reaching out to famous local influencers. While potential risks may arise from a public relations perspective, nothing beats the loyalty of the influencer’s followers to help you gain more customers.
4. Instant Message Marketing
Messaging apps are gaining popularity because of their convenience. Besides WhatsApp, almost all social media platforms provide messaging capabilities, letting advertisers leverage their digital marketing strategies. These platforms are also helpful in building strong relationships between them and your brand because people can contact you when they need assistance.
Moreover, it’s impossible to ignore this digital marketing strategy because there are over a billion users on WhatsApp.
5. Mobile Marketing
Mobile advertising strategies are a staple in today’s digital age to reach more potential customers, mainly when people rely on their phones to resolve their issues anytime and anywhere. Google states that a quarter of the global population uses voice search on mobile phones, and the consumers’ journey is becoming more intricate.
You can invest in this digital marketing strategy by creating an app, adopting instant messenger marketing, offering products or services via geolocalisation, exploring SMS potential, and offering mobile content.
6. Video Marketing
Opening a YouTube channel lets businesses reach more customers with video marketing strategies. Many people search for videos before purchasing, and 55% use videos and search engines together.
7. Virtual Reality Marketing
Virtual reality (VR) is an innovative digital marketing strategy that businesses can use to provide an immersive experience with a brand, product, or service. It can also help you stand out and increase sales.
Using the right digital marketing strategies can help businesses gain customers, establish trust, and stay competitive. You can find the best tactics for your company’s needs by working with a reputable agency.
If your business needs professional digital marketing in Scotland, let us help. Digital Marketing Scotland provides high-quality advertising solutions to help scale your company. Contact us now, and let’s help maximise your business’s potential!