How to Dominate the Local and Global Rankings with SEO

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As a business owner, you want your products and services to be visible and accessible to your target audience. One of the fundamental ways to achieve this is by upgrading your website for local search engine optimisation (SEO).

Local SEO is the process of optimising your website to rank higher in local search engine results pages (SERPs) for location-specific queries. It involves a combination of on-page and off-page optimisation techniques that improve the visibility of your business in the local search results.

This digital marketing technique is crucial for small and medium-sized businesses that rely on local customers. Here are some reasons why local SEO is beneficial for your business:

1. Increases Visibility

When people search for products or services in your area, they are more likely to visit a store or service provider that appears at the top of the search results. SEO helps your business to rank higher in local search results, increasing your brand’s visibility and attracting more potential customers.

2. Builds Trust

When your business appears at the top of local search results, it builds trust among potential customers. They are more likely to trust companies that appear in the top positions of search results. SEO helps you establish your brand as a reliable and trustworthy service provider in your local area.

3. Boosts Conversions

Local SEO helps your business to target local customers who are more likely to convert into paying customers. Optimising your website for these local searches allows you to reach potential customers at the perfect time when they are ready to purchase. This increases your conversions and revenue, helping you to grow your business.

How to Improve My Local SEO

Now that you know why local search engine optimisation is essential for your business, let’s discuss some tips for improvement:

1. Optimise Your Website for Local Keywords

Include location-specific keywords, meta descriptions, title tags, and URLs in your website content. This will help search engines understand the location of your business and improve your ranking in local search results. Use tools like Google Keyword Planner to find relevant keywords for your business.

2. Claim and Improve Google My Business Listing

Google My Business is a free listing service that allows you to manage your business information across Google Search and Google Maps. Claim your Google My Business listing and revamp it by adding accurate and complete information about your business, including your name, address, phone number, website URL, and business hours.

3. Build Local Citations

Local citations are online mentions of your business name, address, and phone number (NAP) on other websites. Building local citations can improve your local SEO by establishing your business as a local entity. List your company on local directories, such as Yelp, Yellow Pages, and TripAdvisor, and ensure that your NAP information is consistent across all platforms.

Ensure your NAP is always consistent in all of your publications. Check that suffixes like “LLC” or “Inc.” are included and that your street address and road number are written correctly. Additionally, your URL structure should be uniform, and any prefixes like “www” and “https” are either included or removed.

4. Get Positive Customer Reviews

Customer reviews are a non-negotiable factor in improving your SEO rankings. Encourage your customers to leave positive reviews on your Google My Business listing and other review platforms. Positive reviews can increase your ranking in local search results and attract more potential customers to your business.

5. Use Local Schema Markup

Schema markup is a type of code that you can add to your website to help search engines understand your content better. Local schema markup can improve your rankings by providing search engines with information about your business, such as your name, address, phone number, and business hours.

6. Backlinks

Backlinks refer to links that connect one website to another. When a website links to another site, it serves as an endorsement or vote of confidence, signalling to search engines that the content on the linked site is valuable and relevant. 

However, not all backlinks are created equal, and search engines prioritise quality over quantity. High-quality backlinks come from reputable websites with relevant and authoritative content, while low-quality backlinks can harm a site’s reputation and ranking. Befriend companies that complement your business and are not direct competitors to reach your target audience in any way possible.


Local search engine optimisation is essential for businesses that rely on local customers. It helps your business to rank higher in local search results, increase visibility, build trust, and boost conversions. Follow these tips to improve outcomes and attract more potential customers to your business.

Are you looking for the best digital marketing agency in Scotland to help your business grow? Your search is finally over with Digital Marketing Scotland. We offer various digital marketing services and consultancy to maximise your potential. Get in touch with us for free today!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.