Effectiveness of Having One Company for Both SEO and Web Design

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Search engine optimisation (SEO) and web design are two of the most important aspects of any successful online presence. An effective web design and SEO strategy can help you attract more visitors to your website and increase your chances of getting more conversions.

At first glance, SEO and web design are separate disciplines. After all, SEO optimises your website for search engine rankings, while web design focuses on creating an attractive and user-friendly website.

However, the truth is that SEO and web design need to work together to be effective. Your SEO company should also be your web design company to ensure that the two disciplines work together. Here are a few reasons why:

1. SEO and Web Design Are Intertwined

SEO and web design are more intertwined than you may think. An effective SEO strategy should consider your website’s design elements and vice versa. For instance, if your website is not user-friendly, it will be difficult for search engines to crawl and index your content. Additionally, if your website’s design is not optimised for search engine rankings, it will be challenging to rank well for the relevant keywords.

2. SEO and Web Design Need to Be Kept up to Date

The SEO and web design landscape is constantly changing, and your website needs to be updated to stay competitive. If your SEO and web design strategies are updated, you can stay caught up with competitors and retain valuable traffic. By having your SEO company also be your web design company, you can ensure that your website is always up-to-date and optimised for success.

3. An Integrated Approach Is More Cost-Effective

Hiring two separate companies to handle your SEO and web design needs may seem more cost-effective. However, an integrated approach can save you money in the long run. By having your SEO and web design handled by the same company, you can benefit from a more streamlined approach to your website that can lead to greater success in the long run.

4. Knowledge and Expertise

Another benefit of having a single SEO and web design company is the expertise that they can provide. A team of experts who understand SEO and web design can be a huge advantage in developing a successful website. 

An experienced team will be able to help you create a website that is not only visually appealing but also optimised for search engines. This is important because if your website isn’t optimised for search engines, it won’t be seen by potential customers.

5. A More Streamlined Communication

When you hire a single company for web design and SEO services, communication between the two teams is streamlined. This means that your web design and SEO teams can work together more effectively, ensuring that your website is optimised for search engines and visually appealing.


There are many benefits to having your SEO company also be your web design company. By having the same company handle both SEO and web design, you can benefit from the synergy created by having the same company handle both SEO and web design. This allows them to create a unified strategy to help you reach your goals faster. Moreover, having the same company handle both SEO and web design can reduce costs and enable you to control the quality of the end product better. Therefore, considering the advantages, it is highly recommended to consider having your SEO company as your web design company.

Are you looking for an SEO company that also offers web design services? Look no further than Digital Marketing Scotland. We offer professional SEO services and produce high-quality websites to help you grow your business. Contact us today!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.