10 Elements to Keep in Mind When Designing Your Website (Part 1)

designing a website

Building a new website does not have to be daunting, especially if you familiarise yourself with web design principles. You can create a functional and visually appealing website with the right approach and attention to detail. 

Here are the first half of the 10 elements to remember when designing your website.

1. User Experience (UX)

User experience is a user’s overall experience when interacting with your website. It includes everything from navigation to website speed, ease of use and visual appeal. A good user experience is essential for keeping visitors engaged and interested in your website. 

Here are two examples of good and bad user experiences for web design:

Bad User Experience

Let’s say you visit a website that takes forever to load, has cluttered and confusing navigation and needs to be easier to read due to small font sizes and poor colour contrast. 

The website also has pop-ups and ads that distract you from the content you’re trying to read. The call-to-action buttons need to be placed more conveniently, and there needs to be a clear indication of what you should do next. This makes finding the information you need hard, and you feel frustrated and confused.

Good User Experience

On the other hand, let’s say you visit a website that loads quickly, has a clean and intuitive navigation menu and is easy to read with large font sizes and high-contrast colours. 

The website has a clear hierarchy of information, with headings and subheadings that make it easy to find what you’re looking for. The call-to-action buttons are prominently displayed, and there’s a clear indication of what you should do next. 

The website is also optimised for mobile devices so you can access it on the go. This makes finding the information you need easy, and you end up feeling satisfied with the experience.

2. Responsive Design

A responsive design is a design that adapts to different screen sizes, including desktops, tablets and mobile devices. With the increasing number of mobile users, having a responsive design is essential for ensuring your website is accessible to everyone.

When designing your website, test it on different screen sizes to ensure it looks good and functions properly on all devices. This will not only improve the user experience but also improve your website’s search engine rankings.

3. Clear Call to Action (CTA)

A call to action is a button or link encouraging the user to take a specific action, such as making a purchase, subscribing to a newsletter, or contacting you. A clear and visible call to action is essential for converting visitors into customers.

4. Consistent Branding

When designing your website, make sure to use consistent branding throughout. Use the same colours, fonts and imagery on all pages to create a cohesive look and feel. This will improve your website’s visual appeal and help build brand recognition.

5. Search Engine Optimisation (SEO)

Search engine optimisation is the process of optimising your website to rank higher in search engine results pages. This involves optimising your website’s content, metadata, and structure to make it easier for search engines to crawl and index.

Use relevant keywords in your content and metadata, and make sure your website’s structure is easy to navigate. This will improve your website’s visibility in search engine results pages and drive more traffic to your website.


Designing a website requires attention to detail and a focus on user experience. In this first part of the blog, we discussed five essential elements to keep in mind when designing your website, including user experience, responsive design, clear call-to-action, consistent branding, and search engine optimisation. 

There are still five more elements to consider, which we will discuss in the second part of this blog. If you want to learn more about creating a visually appealing and functional website, read the second part of this blog.

Need professional assistance with your web design? Digital Marketing Scotland has got you covered. We specialise in web design services while creating modern designs with SEO in mind. Get in touch with us today for a free, no-obligation quotation.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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