10 Elements to Keep in Mind When Designing Your Website (Part 2)

designing website

A well-designed website can benefit your business in several ways, including improved user experience, increased credibility, better search engine rankings, increased conversions and improved brand awareness. 

Investing in a user-friendly design, clear calls-to-action and a consistent brand aesthetic allows you to establish trust with potential customers, differentiate your business from competitors and drive more traffic and conversions to your website. A well-designed website can help improve your online presence, attract more customers, and increase your revenue.

In the first part of this blog, we discussed five elements to keep in mind when designing your website. In this second part, we will discuss five more elements that are just as important.

6. Easy Navigation

It should be easy to use and help visitors find what they are looking for quickly. A well-designed navigation menu can improve the user experience and keep visitors on your website longer.

Use labels that are easy to understand and organise your pages logically. Also, ensure the navigation menu is visible and accessible from all pages.

7. High-Quality Images

Images help break up text and make the website more visually appealing. Moreover, high-quality images can help build trust and credibility with your visitors.

Use images that are unique and are used sparingly. Also, make sure the images are optimized for the web, so they do not slow down your website’s load time.

8. Easy-to-Read Content

The content of your website should be easy to read and understandable and provide value to your visitors. Well-written content can also improve your website’s search engine rankings.

When creating content for your website, make sure it is easy to read and understand. Use short paragraphs, subheadings and bullet points to break up the text. Also, ensure the font size is large enough to read on all devices.

9. Social Media Integration

Social media is a powerful tool for promoting your website and building brand awareness. Integrating social media into your website can also help improve the user experience.

When designing your website, make sure to include social media buttons that link to your social media profiles. Also, consider integrating social media feeds into your website to showcase your latest posts.

10. Analytics Tracking

Analytics tracking is essential for understanding how visitors interact with your website. It can help you identify areas for improvement and optimise your website for better performance.

When designing your website, make sure to include analytics tracking. Use tools like Google Analytics to track website traffic, user behaviour and conversion rates. This will help you make data-driven decisions and improve your website over time.


Designing a website involves many elements, from user experience to search engine optimisation. By keeping these elements in mind and following best practices, you can create a functional and visually appealing website. 

Remember to test your website on different devices and optimise it for speed and performance. You can create a website that stands out and drives results with the right approach and attention to detail.

Looking to hire an expert to handle your web design needs? Digital Marketing Scotland is here to assist you. You can trust us to provide quality and responsive web design services that will generate leads. Contact us today if you have any questions.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.