10 Elements to Keep in Mind When Designing Your Website (Part 2)

designing website

A well-designed website can benefit your business in several ways, including improved user experience, increased credibility, better search engine rankings, increased conversions and improved brand awareness. 

Investing in a user-friendly design, clear calls-to-action and a consistent brand aesthetic allows you to establish trust with potential customers, differentiate your business from competitors and drive more traffic and conversions to your website. A well-designed website can help improve your online presence, attract more customers, and increase your revenue.

In the first part of this blog, we discussed five elements to keep in mind when designing your website. In this second part, we will discuss five more elements that are just as important.

6. Easy Navigation

It should be easy to use and help visitors find what they are looking for quickly. A well-designed navigation menu can improve the user experience and keep visitors on your website longer.

Use labels that are easy to understand and organise your pages logically. Also, ensure the navigation menu is visible and accessible from all pages.

7. High-Quality Images

Images help break up text and make the website more visually appealing. Moreover, high-quality images can help build trust and credibility with your visitors.

Use images that are unique and are used sparingly. Also, make sure the images are optimized for the web, so they do not slow down your website’s load time.

8. Easy-to-Read Content

The content of your website should be easy to read and understandable and provide value to your visitors. Well-written content can also improve your website’s search engine rankings.

When creating content for your website, make sure it is easy to read and understand. Use short paragraphs, subheadings and bullet points to break up the text. Also, ensure the font size is large enough to read on all devices.

9. Social Media Integration

Social media is a powerful tool for promoting your website and building brand awareness. Integrating social media into your website can also help improve the user experience.

When designing your website, make sure to include social media buttons that link to your social media profiles. Also, consider integrating social media feeds into your website to showcase your latest posts.

10. Analytics Tracking

Analytics tracking is essential for understanding how visitors interact with your website. It can help you identify areas for improvement and optimise your website for better performance.

When designing your website, make sure to include analytics tracking. Use tools like Google Analytics to track website traffic, user behaviour and conversion rates. This will help you make data-driven decisions and improve your website over time.


Designing a website involves many elements, from user experience to search engine optimisation. By keeping these elements in mind and following best practices, you can create a functional and visually appealing website. 

Remember to test your website on different devices and optimise it for speed and performance. You can create a website that stands out and drives results with the right approach and attention to detail.

Looking to hire an expert to handle your web design needs? Digital Marketing Scotland is here to assist you. You can trust us to provide quality and responsive web design services that will generate leads. Contact us today if you have any questions.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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