Enhance Visual Experience with These Digital Marketing Tips

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Have you ever been surprised when you saw a friend who didn’t seem to remember you? That’s how it can feel when you switch between different electronic devices. Nowadays, people use multiple devices to access the same information, but it can be a hassle to re-enter the same data on each one. It’s important to ensure each device looks good, as this is the first thing people will notice when switching between them. To make a good first impression, it’s best to keep the device’s design simple and user-friendly.

It is possible to create a smooth transition between devices by improving the visual presentation. Marketers can ensure that your website design, layout and content look consistent across different devices and platforms. Doing this will make the user experience more enjoyable and efficient, as they can easily find what they need without adjusting the page to fit their device. Some digital marketing tips include:

Creating a Responsive Site

Responsive web design creates websites that automatically adjust their layout and content to fit the size of the device being used. This allows users to view the site correctly and comfortably regardless of their device.

A responsive website starts with a two-dimensional sketch. Your designers should organise each link and button’s look, feel, and functionality. Including appropriate brand colours, fonts (up to two, max), and other design features will help your team finalise what the actual site should look and work like.

Employ the COPE-M Approach

Part of your digital marketing plan includes creating high-quality content is crucial to keep users engaged and coming back to your website. Content should be tailored to the user’s needs and regularly updated to ensure that it is relevant and up-to-date. 

A carefully planned content strategy can help improve the usability of a website, making it easier for visitors to find the information they are looking for. Additionally, content can help to differentiate your site from the competition, making it more attractive to potential customers.

Integrating this strategy looks like these:

  • Gathering images from various places, then evaluating the target page on multiple platforms to determine which images to obtain from multiple sources. To ensure a successful outcome, you should seek advice from an expert in content and user experience design.
  • Ensuring the image shows up and assessing its appearance when using multiple sources. Consider the visual impact and quality of the image before using it.

Including User-Friendly Navigation Bars

Research clearly demonstrates that with the steady increase of mobile device users, website design must be responsive to various screen sizes and operating systems. Navigation bars are a key element in this, as they are the primary way for visitors to interact with your website. So, ensuring your navigation bar is optimised for ease of use and aesthetics is important.

If you will use small photos or logos for easier identification, upload PNG files instead of any other format. PNG photos maintain photo quality while being smaller, so they don’t take up too much loading time on customers’ mobile devices.

One Last Thing as We Close

Enhancing your brand’s visual experience should never be a breast-beating endeavour. Anything your brand does or wants to do in the future should be considered in light of your customer base. Ask if it will improve navigation, resulting in more lead generation and sales, which is the end goal of your efforts. Discerning these qualities will organically lead to the right choices that engage buyers and ensure a bigger bottom line.

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Natalie's Decor & Design
2024-02-01
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
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2023-07-12
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
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2023-03-17
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
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The team at Digital Marketing Scotland have been a huge help to our company. A pleasure to work with, service and support is first rate.
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Digital Marketing Scotland created our new Vet Centre website - the old one was in need of a refresh. Samantha was great to work with and continues to provide speedy support when we need it!