Boost Your Rankings: The Essential Types of Links for SEO


As a website owner, you’re likely aware of the importance of SEO services and the role that links play in them. Links are essential for boosting your website’s rankings, and there are different types of links that you can use to achieve this. Here are the four significant links you must have for your SEO campaign:

External Links

External links, or outbound links, point from your website to another. These links are essential because they signal to search engines that your website is relevant and useful and that you’re willing to share valuable information with your audience. External links can also help you build relationships with other websites and bloggers in your niche, leading to more opportunities for collaboration and exposure.

When using external links, ensure that the websites you’re linking to are high-quality and relevant to your audience. Avoid linking to spammy or low-quality sites, which can harm your website’s reputation and rankings.

Natural Links

Natural links, sometimes called editorial links, are links that other websites provide to your website with no action on your part. These links communicate to search engines that other sites deem your content valuable and worth linking to. Aside from that, natural links are typically earned through high-quality content, outreach, and relationship building.

To earn natural links, focus on creating high-quality content that is useful, informative, and engaging. You can also contact other websites and bloggers in your niche and offer guest posts, collaborate on content, or provide value in other ways. Building relationships with other websites and bloggers can help you earn natural links and boost your rankings.

Manual Links

Manual links are digital marketing links you deliberately obtain through outreach, guest posting, sponsorships, and other strategies. They are also known as acquired links. Manual links are significant since they allow you to choose the anchor text and the websites you link to, enabling you to concentrate on particular keywords and enhancing your website’s rankings.

When acquiring manual links, focusing on high-quality websites that apply to your niche is important. Avoid spammy or low-quality tactics, such as buying links or using link farms, as this can harm your website’s reputation and rankings.

Self-Created Links

Self-created links are links that point from one page on your website to another page on your website. They help search engines grasp the structure and hierarchy of your website, which can improve your website’s rankings. This approach also helps users navigate your website and find their desired information.

When creating self-created links for your SEO services, focus on using descriptive and relevant anchor text that accurately reflects the content on the linked page. Avoid using generic or vague anchor text, which can confuse search engines and users.

Final Thoughts

Links are essential for SEO, and there are different types of links that you can use to boost your website’s rankings. Remember, focus on quality over quantity and prioritise natural and organic link-building strategies. By creating valuable content, establishing relationships with other websites, and optimising your website’s structure, you can build a strong link profile that will benefit your website’s SEO efforts in the long term.

Boost your online visibility and attract more customers with Digital Marketing Scotland’s expert SEO services. Our team of professionals will help you rank higher on search engines and drive more traffic to your website. Contact us today to learn how we can help your business grow.

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Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
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Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.