Establishing Brand Consistency in Your Website Design

designing a website

When it comes to website design, branding is key. Establishing a consistent look and feel across your website can help create a strong first impression for your visitors and help them feel more confident about doing business with you. A well-designed website that is consistent with your branding can also help improve your search engine rankings.

That said, you can do a few things to help ensure that your website design is consistent with your branding. Below are just a few examples.

1. Take Note of Your Color Wheel

Colour theory is the idea that colours can evoke certain emotions in people. Different colours can give people different impressions of a company, so it’s important to choose a colour scheme that conveys the right message. For example, black and red might make a company seem edgy, while brown and green might make it seem earthy.

You should use your brand’s primary and secondary colours in your website design. Start with a dominant base colour, like the one used in your logo, and use it for headlines, subheadings, background images, and illustrations. This will help people recognise and remember your brand.

2. Make the Most of Your Whitespace

Whitespace is significant in web design because it can help to make your content more readable and digestible. Adding too much content to your pages can make them feel cluttered and overwhelming, but the judicious use of whitespace can help to draw users’ attention to the most important parts of your site.

Your eyes can get overwhelmed easily, but blank space gives them a break. Too much text and graphics can make it hard to remember your brand. Using whitespace around images and text makes reading and understanding your message easier.

A good website design should have a balance of visual content and white space. Too much visual content can make the website seem cluttered and difficult to navigate, while too much white space can make the website seem empty and uninteresting. A website with a good balance of visual content and white space will be organised, polished, and easy to use.

3. Ensure That Your Fonts Are Simple

Your website’s font should be consistent with your brand colours. Having too many different fonts can be distracting and take away from your message. Choose two fonts that work well together and support the tone of your brand. This will help maintain design consistency while still allowing for some brand personality.

The most important thing to consider when choosing a font is legibility. Even if a font looks trendy or stylish, if it’s difficult to read, your audience won’t be able to understand it. Make sure to choose a font that is easy to read first and foremost.

If you want your website to have a unique font, you can create your own typeface or choose a web font that is hosted by a server like Google. This will ensure that the font will be formatted correctly on the website.


Overall, brand consistency is important for two main reasons: first, it helps create a cohesive and professional image for your company, and second, it helps customers easily recognise and remember your brand.

A few key ways to establish brand consistency in your website design include using the same colour scheme, fonts, and logo across all pages and using similar design elements on each page. By taking these steps, you can help ensure that your website makes a strong, positive impression on visitors.

If you are looking for a reliable web design company in Edinburgh, look no further than our expertise here at Digital Marketing Scotland. We provide World Class SEO, PPC & Digital Marketing Consultancy To Grow Your Business. Contact us today and let us help establish a great web design for your company’s homepage.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
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