Whether you’ve recently launched your new website or have been running an online business for a while, you’d know that your website is an essential tool in your digital marketing arsenal. It helps to create a lasting first impression towards potential customers.
While web design can help boost brand awareness, no successful business would get to where they are now without Search Engine Optimisation (SEO). These are complex but crucial strategies that digital marketers implement to increase visibility.
Unfortunately, other business owners don’t realise that both are vital to creating a compelling website. If you want to maximise your digital marketing efforts, this article will enumerate four ways SEO and web design work together.
1. Clear Design
You want customers to find your business and feel like the content they read solves their problems. Companies must create websites that attract and retain visitors’ attention to succeed in the competitive business world.
You should avoid using outdated visuals, long blocks of text, and hard-to-navigate pages because they will drive away customers. Moreover, you should always consider the user’s experience by ensuring the website’s content, visuals, and format are intriguing and professional.
However, you should remember that your work continues even after convincing them to click on your website; you must also learn how to maintain their interest. You must also make your website easy to find by investing in search engine optimisation. That way, you can increase visitors’ chances of using your website.
You can always work with a reputable digital marketing agency if these tasks seem overwhelming.
2. Website Speed
You only have one chance to make an excellent first impression on your customers with your website. Besides having an attractive and professional website design, you must also optimise your website to increase its loading speed.
People will instantly form opinions about your organisation based on your content, design, and loading speed. A website can make a great impression if it loads quickly, looks professional, and stays updated with the latest trends.
On the other hand, a website with a slow loading speed, cluttered design, and outdated leaves a lousy impression on users. This expensive mistake will increase your bounce rate, harm your ranking, and make you miss out on potential customers.
You can help visitors stay engaged on your website by letting a digital marketing agency design and optimise it to load quickly.
Google first made mobile-friendliness a ranking in 2015 and introduced businesses to mobile-first indexing in 2017. This trend led to the rise of mobile devices, which influenced a good chunk of money for local sales in 2021, and many people searching on their phones spent more than they planned.
Regardless of your business’s size and offering, a mobile-friendly website is crucial to success, especially in the digital age. You must assume that potential customers will likely search for your business on their smartphones. For this reason, you must let a digital marketing agency create a website that looks and functions the same on desktop and mobile devices. Otherwise, you’re missing out on potential customers and rank lower in the search results.
Letting digital marketing agencies combine sitemaps and keywords helps you create a symbiotic relationship between website usability and search engine optimisation. Sitemaps give visitors and search engines directions on finding content, streamlining digital marketing strategies, and avoiding duplicate content.
You can ensure you’re implementing the best strategies for your business by creating a sitemap during the design process. We also recommend discussing this crucial tool with your assigned digital marketing agency.
Combining SEO and web design allows you to enjoy better visibility and attract more potential customers. You can enjoy these benefits by working with a reputable digital marketing agency.
If your business needs professional digital marketing in Scotland, let us help. Digital Marketing Scotland provides world-class SEO and advertising services to scale your company. Contact us now, and let’s bring your business to the next level!