A Guide to Knowing How SEO and Web Design Go Together

people using electronic devices

Whether you’ve recently launched your new website or have been running an online business for a while, you’d know that your website is an essential tool in your digital marketing arsenal. It helps to create a lasting first impression towards potential customers. 

While web design can help boost brand awareness, no successful business would get to where they are now without Search Engine Optimisation (SEO). These are complex but crucial strategies that digital marketers implement to increase visibility. 

Unfortunately, other business owners don’t realise that both are vital to creating a compelling website. If you want to maximise your digital marketing efforts, this article will enumerate four ways SEO and web design work together. 

1. Clear Design 

You want customers to find your business and feel like the content they read solves their problems. Companies must create websites that attract and retain visitors’ attention to succeed in the competitive business world. 

You should avoid using outdated visuals, long blocks of text, and hard-to-navigate pages because they will drive away customers. Moreover, you should always consider the user’s experience by ensuring the website’s content, visuals, and format are intriguing and professional.

However, you should remember that your work continues even after convincing them to click on your website; you must also learn how to maintain their interest. You must also make your website easy to find by investing in search engine optimisation. That way, you can increase visitors’ chances of using your website. 

You can always work with a reputable digital marketing agency if these tasks seem overwhelming. 

2. Website Speed 

You only have one chance to make an excellent first impression on your customers with your website. Besides having an attractive and professional website design, you must also optimise your website to increase its loading speed. 

People will instantly form opinions about your organisation based on your content, design, and loading speed. A website can make a great impression if it loads quickly, looks professional, and stays updated with the latest trends. 

On the other hand, a website with a slow loading speed, cluttered design, and outdated leaves a lousy impression on users. This expensive mistake will increase your bounce rate, harm your ranking, and make you miss out on potential customers. 

You can help visitors stay engaged on your website by letting a digital marketing agency design and optimise it to load quickly. 

3. Mobile-Friendliness

Google first made mobile-friendliness a ranking in 2015 and introduced businesses to mobile-first indexing in 2017. This trend led to the rise of mobile devices, which influenced a good chunk of money for local sales in 2021, and many people searching on their phones spent more than they planned. 

Regardless of your business’s size and offering, a mobile-friendly website is crucial to success, especially in the digital age. You must assume that potential customers will likely search for your business on their smartphones. For this reason, you must let a digital marketing agency create a website that looks and functions the same on desktop and mobile devices. Otherwise, you’re missing out on potential customers and rank lower in the search results. 

4. Sitemaps

Letting digital marketing agencies combine sitemaps and keywords helps you create a symbiotic relationship between website usability and search engine optimisation. Sitemaps give visitors and search engines directions on finding content, streamlining digital marketing strategies, and avoiding duplicate content. 

You can ensure you’re implementing the best strategies for your business by creating a sitemap during the design process. We also recommend discussing this crucial tool with your assigned digital marketing agency. 


Combining SEO and web design allows you to enjoy better visibility and attract more potential customers. You can enjoy these benefits by working with a reputable digital marketing agency. 

If your business needs professional digital marketing in Scotland, let us help. Digital Marketing Scotland provides world-class SEO and advertising services to scale your company. Contact us now, and let’s bring your business to the next level!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.