Hitting Your Target Online: How to Identify the Best Keywords For Your Website

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In today’s digital business environment, it’s not only important to have a website for your business or organisation, but it’s also vital to optimise it for search engines. Effective on-page SEO, particularly the use of relevant keywords, is essential to enhance your website’s visibility and attract potential customers. A well-designed website is only the first step; ensuring it ranks well in search results is key to online success.

By identifying the best-fitting keywords for your website, you can ensure that your website will stand out in the digital noise and stay visible to those searching for your services or products.

With that in mind, are you trying to get your website noticed online but feeling lost in the overwhelming amount of competing websites? Have you ever felt like you’re throwing darts at the wall in the dark, rather than hitting your target? Don’t despair! We’ve got the perfect solution to help you identify the best keywords for your website.

How Do You Find the Best-Fitting Keywords for Your Website?

Tip #1: Always Curate Your Keywords with the Three Pillars of Quality Content in Mind: Relevance, Volume, and Authority

Finding the best-fitting keywords for your website can feel like a daunting task. After all, keywords are the foundation of your content marketing strategy. They determine the topics you’ll cover, the types of searches you’ll be able to capture, and the success of your SEO efforts. 

To make sure you’re selecting the most effective keywords for your website, there are three main pillars you should consider: relevance, volume, and authority.

When evaluating a keyword’s relevance, volume, and authority, it’s essential to keep in mind that you should be aiming for keywords that have a high relevance score and a moderate to high search volume. For authority, aim for a score of 50+, as this indicates that your website is considered an authoritative source for that keyword. 

Tip #2: Balance Your Mix of Head Terms and Long-Tail Keywords

Once you’ve identified your target audience and checked through the keyword pillars we mentioned above, it’s time to start researching keywords. Start by focusing on head terms, which are the most popular, general keywords related to your website. 

Then, supplement your head terms with long-tail keywords, which are more specific and have less competition. This mix of head terms and long-tail keywords will help you attract a larger variety of visitors to your website.

Tip #3: Analyse How Your Competition Ranks for Your Chosen Keywords

SEO is an ever-evolving field, and it’s essential to stay up to date on the latest techniques and strategies. Analysing your competition’s rankings for the keywords you’ve chosen is a great way to get an idea of the difficulty of ranking for those terms. 

By understanding where your competitors stand, you can create a plan of attack to outrank them and get your website to the top of the search engine results pages (SERPs).

Tip #4: Cut and Curate Your Keyword List

After you’ve gathered a list of relevant keywords, you should take the time to curate your list and cut out any irrelevant or overly competitive keywords. This will help ensure that your keyword list is focused and targeted, and will lead to more effective search engine optimization.

The Bottom Line: The Power of High-Quality Keywords in Influencing Your Online Presence

High-quality keywords are essential for any online business looking to increase their visibility and reach their target audience. They are the foundation of any successful SEO strategy, and can be used to drive more organic traffic to your website. 

By researching and selecting the right keywords, you can ensure that your content is visible to the right people, and that your website is optimised to stay on top of your search engine rankings.

Are you looking for a local SEO company in Glasgow? If so, you’ve come to the right place! Digital Marketing Scotland is a full-service digital marketing agency based in Glasgow, specialising in local SEO services. Get in touch today to discuss your requirements and find out how we can help you to increase your visibility in local search engine results!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.