3 Signs You Need to Improve Your Website’s SEO Strategy


Website SEO is the process of optimising a website for google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main aim of website SEO is to improve the ranking of the site in Google’s search engine results pages (SERPs). But it’s simply not enough to have an SEO strategy in place. You also have to ensure that your SEO strategy is actually working in your favour. If it’s not, you’ll have to revisit your strategy and try to improve it.

1. You’re Not Receiving Enough Traffic

If you’re not receiving enough traffic to your website, it’s likely that your SEO strategy needs some improvement. Search engine optimisation is an important part of any online marketing plan, and it’s crucial to ensure that your website is properly optimised in order to attract and retain customers.

There are a number of things you can do to improve your website’s SEO, and it’s important to consider all of your options in order to find the best solution for your business. One thing you can do is conduct keyword research to find the right keywords to target. You should also optimise your website content for those keywords. And don’t forget to monitor your website’s SEO progress and make changes as needed.

By taking the time to improve your website’s SEO, you can ensure that your site is visible to potential customers and that you’re able to attract and retain them.

2. You’re Not Ranking High on Search Results

It’s no secret that SEO is important if you want your website to rank high on search results pages. However, many businesses don’t have a solid SEO strategy in place, and as a result, they’re not getting the traffic and visibility they could be.

If you’re not ranking high on search results, it’s time to take a closer look at your SEO strategy. But how do you know if your business website is ranking high or not?

There are a few different ways to find out your ranking on search results pages. One way is to use a keyword ranking tool. These tools will track your ranking for specific keywords over time. Keyword ranking tools can be helpful in seeing how your ranking is changing and what keywords you need to focus on.

Another way to find out your ranking is to simply do a search for your keywords and see where your website appears. If your business website does not appear on the first page of results, you’re likely not getting much traffic from that keyword.

3. Your Conversion Rates Are Low

Conversion rates are the percentage of visitors to your website who take the desired action. The desired action could be anything from signing up for a newsletter to making a purchase.

Conversion rates are important because they show you how effective your website is at achieving its goals. If your business website has a low conversion rate, it means that people are visiting your website but not taking the actions you want them to take. But what is considered a low conversion rate?

Well, to give you an idea, the average conversion rate across all industries is approximately 2.35 per cent. However, this number can vary based on the industry, so it’s best to compare your conversion rate to those in your industry.

If you’re not happy with your website’s conversion rates, then it’s time to take a close look at your SEO strategy. It could be that your website is not optimised for search engine ranking, which could impact your ability to attract visitors and convert them into customers or leads.

Final Thoughts

SEO is a process that can be used to improve the visibility and ranking of your business website on search engine results pages. A good SEO strategy can help to draw more visitors to your site and can also help to improve your brand awareness and reputation. If your current SEO strategy is not helping you achieve your goals, it’s important to revisit it and focus on improvement.

Improve your website’s SEO with the help of Digital Marketing Scotland. We are an SEO company in Glasgow that offers a range of digital marketing services to help you maximise your business’s potential. Our SEO experts deliver a top-quality service that will rank your website and beat out the competition. Get in touch with us today!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.