Internet Marketing aligns with the way that consumers make purchasing decisions, this is because increasing numbers of people are using social media and research on Google to find a product/service that they’re looking for in Scotland.
Promoting your products through the internet is beneficial because it means that you are able to sell your products to people all over Scotland, therefore meaning that you don’t have to rely on people just coming into your shop.
There are a number of different types of internet marketing, these include:
- Search Engine Optimisation
- Pay Per Click
- Social Media Management
- Email Marketing
We provide each of these internet marketing services and have over 10 years experience in carrying them out for both large and small companies in Scotland.
Below we’ll go into greater depth about what each of these services are and what’s involved.
Search Engine Optimisation (SEO)
Search Engine Optimisation involves optimising a website so that it appears on the Google search engine’s unpaid results for your desired keywords.
Through the process of optimisation you’ll see an increase on where your website appears, this is beneficial because generally the higher the website is ranked on the search results page and the more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users.
There are a number of different ways that companies will do SEO, with there being both ethical and unethical tactics and techniques that can be used. In our experience we’ve found that the only way to guarantee long-term success for our clients is to use ethical tactics and techniques as Google penalise and ban people who do SEO the other way.
There is a lot involved when it comes to SEO so it doesn’t just involve pressing a button. In order to optimise your website effectively our SEO team will have to carry out various tasks which include:
- Keyword Research – This will establish what the general public is searching for in regards to your products/services
- Competitor Analysis – This will establish what the competition is and what they’re doing with their SEO campaign
- Onsite Optimisation – This involves various tasks which includes creating content for your website, entering title tags/meta tags etc
- Offsite Optimisation – This involves building relevant, quality links to your website
- Measuring your performance – We use tools that allow us to measure your performance online for that month i.e the amount of traffic coming to your website
- Putting together an SEO report – This report contains all of the information on your website i.e the amount of traffic to your website and the rankings that your website has for your desired keywords
There are loads of companies out there who have a pre-determined price when it comes to their SEO services. We price this service based on the competition because the more competitive an industry is the more work that’s required to rank your website on the search engine so the price has to reflect this.
We only take on one client per industry in an area so for example if you were a dentist that wanted to provide your services to patients all over Scotland then we’d only do SEO for you and not any other dentist that wanted to cover Scotland.
Pay Per Click (PPC)
Pay Per Click is another form of internet marketing in which you would pay a fee every time one of your ads are clicked. Typically it’s a way of buying visits to your website as opposed to attempting to earn those visits organically.
A lot of people think that they can do their own PPC campaign however, without the correct tools they will make mistakes for example the majority of people will just guess what the general public are searching for in relation to their products/services – this results in the person being found for generic search terms which can lead to people just clicking on the website who aren’t necessarily interested in using them; causing the person to lose interested customers and ultimately spend more than what they should be spending.
An effective PPC keyword list should be relevant, exhaustive and expansive. That’s exactly what we can offer.
When you use our PPC management service we’ll carry out keyword research to determine what the general public are searching for in relation to your product(s)/service(s). Once we’ve found what the general public are searching for we’ll then manage your campaign to make sure that it remains effective. This involves us analysing your performance of your account and making adjustments to optimise your campaign.
When it comes to the cost of PPC it can vary depending on what your budget is however, there are a lot of people who prefer to use this form of internet marketing because it means that you can set your own price. Having said this, we’d encourage you to think carefully about your budget because once your daily budget has ran out your listing will no longer appear on the search engine.
Social Media Management
Social media helps you to find new customers and expand your audience at a third of the cost of what other internet marketing services are.
There are loads of companies/individuals who simply do not have the time to sit on social media and market their products/services everyday which makes our social media management service a useful service.
When it comes to our social media management service we are able to set up a page for you/account or manage an existing account. Once it’s set up you’ll be able to tell us each month what it is that you want us to promote and we’ll do the rest.
We charge a small fee for our social media management service, so you don’t have to worry about it costing you large sums of money.
Email marketing is a cost effective way of marketing your products/services and allows people to receive information about your product/services directly through their email inbox.
When it comes to our email marketing service we are able to work through an existing database or we can put together a list of our own of people’s email addresses. Typically it’s more likely that people will click on your emails if they’re existing customers of yours, this is because they will already be interested in the products/services that you do.
The cost of our email marketing can vary depending on the number of people that you want to target with your campaign however, we charge decent prices for our email marketing service and would be happy to discuss the cost with you.
Make an appointment
If you are interested in any of our internet marketing services then why not make an appointment with us? Or give us a call on 0141 280 2411 to discuss your requirements.