Local SEO Content That Will Boost Your Online Visibility

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In today’s digital landscape, local businesses must have an online presence to remain competitive. With the majority of consumers turning to search engines to find local businesses, local SEO has become increasingly vital.

Local SEO or Search Engine Optimization is the process of optimising your website and online presence to rank higher in local search results. One crucial aspect of local SEO is creating the right type of content that will help improve your ranking in local search results. The following are some content you can try using for your local SEO.

1. Local Keyword Optimized Landing Pages

Your website’s landing page is the first page a visitor sees when they click on a link to your site. Optimising your landing pages with local keywords can help you rank higher in local search results. For example, if you’re a florist in London, optimising your landing page with “florist London” can help your website rank higher for that keyword.

2. Local Blog Posts

Blogging is an effective way to create fresh content that can attract traffic to your website. Creating local blog posts that are relevant to your business and target audience can help improve your local SEO. For instance, a restaurant in Manchester can create a blog post about the best places to eat in Manchester, which can attract visitors looking for local dining options.

3. Local Reviews

Online reviews can significantly impact a local business’s reputation and visibility. Encouraging customers to leave positive reviews on your Google My Business page or other review sites can help improve your local SEO. Reviews can also give your business credibility and authority, which can help attract more customers.

4. Local Listings and Directories

Listing your business on local directories and relevant online platforms can help improve your visibility in local search results. Ensure that your business information is consistent across all platforms to avoid confusion. Listing your business in online directories like Yelp, Google My Business, and Yellow Pages can give your business more exposure and help attract more customers.

5. Local News and Events

Creating content around local news and events can help improve your local SEO. For example, if you run a gym in Liverpool, you can create content around the Liverpool marathon or other local fitness events. This type of content can attract visitors looking for local information and help improve your visibility in local search results.

6. Local Infographics

Infographics are a great way to create visual content that can attract traffic to your website. Creating infographics around local statistics or other relevant information can help improve your local SEO. For instance, a real estate agent can create an infographic about the average house prices in a specific area, which can attract visitors looking for local property information.

7. Local Videos

Videos can be an effective way to create engaging content that can attract visitors to your website. Creating local videos that showcase your business or highlight local events can help improve your local SEO. For example, a local bakery can create a video showcasing how they make their cakes or pastries, which can attract visitors looking for local bakery options.


Creating the right type of content is crucial for improving your local SEO. While there are various types of content, the ones listed above have proven to be effective for improving local search rankings. Local keyword-optimized landing pages, local blog posts, local reviews, local listings and directories, local news and events, local infographics, and local videos are all content types that can help improve your local SEO. By creating high-quality and relevant content, you can attract more visitors to your website and increase your visibility in local search results.

Are you tired of mediocre digital marketing results? Look no further than Digital Marketing Scotland! Our world-class SEO, PPC, and digital marketing consultancy can help your business grow beyond your wildest dreams. Say goodbye to subpar digital agencies in Glasgow and hello to success with Digital Marketing Scotland.

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Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.