10 Local SEO Strategies to Dominate Your Local Market

SEO Strategies

Local SEO is essential for businesses that want to succeed in their local market. It involves optimising a website to rank higher in local search results. This means that when someone searches for a product or service in a particular area, your business will appear at the top of the search results.

Here, we will discuss ten local SEO strategies to help you dominate your local market.

1. Google My Business

Google My Business is an essential tool for local SEO. It allows you to create a business profile that includes your business name, address, phone number, website and hours of operation. This information appears in Google Maps and local search results, making it easier for customers to find you. Make sure your business profile is complete and up-to-date.

2. Local Keywords

Using local keywords in your website content is crucial for local SEO. For example, if you are a plumber in London, you should include phrases like “plumber in London” and “emergency plumber in London” in your website content. This will help your website rank higher in local search results.

3. On-Page Optimisation

On-page optimisation involves making changes to your website to improve its ranking in search results. This includes optimising your website’s content, meta tags and images. Make sure your website is mobile-friendly, has fast loading times and is easy to navigate.

4. Citations

Citations are mentions of your business on other websites. This includes business directories, review websites and social media platforms. Make sure your business information is consistent across all citations to avoid confusion.

5. Reviews

Online reviews are essential for local SEO. Encourage your customers to leave reviews on Google, Yelp and other review websites. Positive reviews can improve your ranking in search results and attract more customers.

6. Local Link Building

Link building involves getting other websites to link back to your website. This can improve your website’s authority and ranking in search results. Local link building involves getting other local businesses to link to your website.

7. Social Media

Social media can help you reach a wider audience and improve your local SEO. Make sure your social media profiles are complete and up-to-date. Post regularly and engage with your followers.

8. Local Content

Creating local content can help you attract more local customers. This includes blog posts, videos and infographics that are relevant to your local area.

9. Schema Markup

Schema markup is a type of code that helps search engines understand your website’s content. It can improve your website’s visibility in search results. 

Make sure your website has schema markup for your business address, phone number and hours of operation.

10. Local Advertising

Local advertising can help you reach more local customers. This includes paid search advertising, social media advertising and local print advertising. Make sure your advertising campaigns are targeted to your local area.


Local SEO is essential for businesses that want to dominate their local market. By implementing these ten local SEO strategies, you can improve your website’s visibility in local search results and attract more local customers. 

Ensure your website is optimised for local search and your business information is consistent across all citations. Encourage your customers to leave reviews and engage with your social media followers. With these strategies, you can dominate your local market and grow your business.

Are you a Glasgow business looking to improve your local SEO? Look no further than Digital Marketing Scotland, the premier local SEO company Glasgow offers. We use the latest tools and techniques to ensure your website ranks higher in local search results. Don’t let your competitors get ahead – contact us today to learn how we can help you dominate your local market with our proven local SEO solutions.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

Got Questions?

Other Posts

Digital Marketing Scotland

Google Rating
Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.