How to Make Your eCommerce Website Search Engine Friendly

web design

Entrepreneurship in the digital age requires adhering to certain guidelines and tactics for running your company and gaining clients. It takes more than just acquiring a domain name and creating an online store to run an eCommerce business.

Ranking on search results is important, as all eCommerce experts should be aware of. If you fall behind, you risk losing a significant portion of your conversions, engagement, and sales. 

Numerous ever-evolving technologies, tactics, and best practices have been investigated and put into effect. Fortunately, this tutorial will offer advice on how to increase the SEO rating of your eCommerce website.

With the help of these strategies, you’ll be well on your way to boosting your organic traffic and interacting with clients who are looking for what you have to offer.

Understand Your Market

Every marketer is aware of the value of developing buyer personas. However, a lot of people overemphasise the user model and fail to consider the drivers of particular wants and behaviours. 

Because of this, understanding the search intent of your audience—or the rationale behind their use of a certain term—is crucial to the success of your marketing campaign. 

You should be aware of their problems, fashion trends, types of inquiries, and reasons for visiting particular locations.

Distributing user questionnaires, mingling with people at trade shows, and just conducting market research to find out what’s popular with them are some approaches to better understanding your audience’s search intent.

Strategise Locally

Even if it’s not always the case in the age of online purchasing, individuals typically search for products and services that are located close to them. 

Because of this, acquiring your domain name is essential for customers to find your company easily.

Make a Website That Visitors Will Enjoy

The two main purposes of producing information, such as blog articles, are to enlighten and amuse your audience. It will establish you as an authority on the subject that people will seek out. 

It will also transform your website into a location where your audience will truly appreciate learning new things.

Make your material significant enough to keep users on your site by avoiding tiresome, repetitive topics. You want your reader to be interested and resist the urge to turn the page while they are reading. 

You may increase your trustworthiness by including pertinent studies and links in your material and contacting other websites for backlinks.

Utilise the Proper Keywords

In SEO, keywords are crucial. Your audience might not be able to find what they’re looking for if your website only contains information about decorating muffins when they’re looking for “how to bake cakes.” 

You must make a significant investment in powerful, credible keywords and phrases that your target audience will use when searching.

Pay Attention to Your Metadata

Simply put, website metadata is a description of specific elements of the information on your page. This collection of information is essential for search engines to index the content on your website and for helping users find your page.

Consider your metadata the first thing visitors to your website will notice. It will briefly summarise what is on your site and where to find it.

Utilise Alt Tags

An image is given a text descriptor via alternative text descriptions, sometimes referred to as alt-text or alt-attributes. This enables search engines to locate stuff that is pertinent to your website’s content, even if it isn’t text-based.

This will ensure that your page isn’t weighed down by unnecessary material and help search engines index your page.


Making your eCommerce website search engine friendly can be challenging, but investing the time and effort is worth it. 

By following the tips above, you can help your eCommerce website rank higher in search engine results pages, which can lead to more traffic and sales.

Digital Marketing Scotland is a pro in developing website design for businesses. We provide world-class SEO, PPC, and digital marketing consultancy to grow your business. Contact us today to learn more!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.