Optimising Your Website for Customers and Search Engines

Business professionals working on a project with digital icons of analytics, teamwork, gears, light bulb, and checklist, symbolizing website optimisation for customers and search engines.

Running a website is not just about creating an online presence for your business. It is also about ensuring your website is optimised for customers and search engines. Customers are the ones who will be using your website, and search engines are the ones that will be indexing your website. Here are some ways to optimise your website design for customers and search engines.

1. Create a User-Friendly Web Design 

The first thing you need to do is ensure your website is user-friendly. Your web design should be easy to navigate, and your content should be easy to read.

Additionally, it should not be cluttered with too many images or ads that can distract your customers from the main message of your website. A clean and simple design will make your website look professional and help your customers find what they are looking for quickly.

2. Use Keywords in Your Content

Keywords are the words and phrases that people use to search for information online. By using keywords in your content, you can ensure that your website is easily found by search engines. However, you should make sure that you use keywords naturally and not spam them.

3. Optimise Your Website for Speed

The speed of your website is essential for both customers and search engines. Customers will not wait long for your website to load, and search engines will penalise slow websites. You should optimise your website for speed by compressing images, reducing the number of plugins, and using a content delivery network.

4. Use Meta Tags

Meta tags are codes that communicate to search engines about your website. These tags should include a title, description, and relevant keywords that describe your website’s content.

5. Create High-Quality Content

Creating high-quality content is vital for both customers and search engines. Customers will stay on your website longer if they find your content valuable and engaging, and search engines will rank your website higher if your content is high-quality. You should create informative, engaging, and relevant content for your audience.

6. Use Social Media to Promote Your Website

Social media is a great way to promote your website to a broader audience. You should use social media to share your content, engage with your audience, and build relationships with influencers in your industry.

7. Monitor Your Website Analytics

Monitoring your website analytics is essential for both customers and search engines. This will tell you how customers are using your website and how your website is performing according to search engines. You should use analytics to track your website’s traffic, bounce rate, and conversion rate and make changes as necessary.

8. Make Your Website Mobile-Friendly

More and more people are using their mobile devices to browse the internet, so making your website mobile-friendly is essential. Your website should be optimised for smaller screens and touch-based navigation. You can use responsive design to ensure that your website looks good on all types of devices or create a separate mobile version of your website.


Optimising your website for both customers and search engines is essential for the success of your online business. By following the optimisation tips listed above, you can ensure that your website is both customer-friendly and search engine-friendly.

Rely on Digital Marketing Scotland to help you create a website that appeals to customers and search engines. We are a web design company in Edinburgh specialising in creating custom websites optimised for user experience and search engine rankings. Contact us today to learn more about how we can help you improve your online presence and drive more traffic to your website.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.