GOOGLE ADS · Location
PPC agency in [Location] for businesses that want to grow, not guess.
Paid ads should be the most measurable money you spend. Too often it’s the murkiest. We build and manage Google Ads campaigns for ambitious [Location] businesses, and we show you exactly where every pound goes, and why.
- Built for lead generation and ecommerce - whichever way you make your money
- Plain English reporting. No jargon, no smoke, no mirrors.
- We explain the how and the why, so you're never in the dark
Book your 15 minutes
We’ll have a look at your ads and your website before we ring, so we’re not asking you things we could’ve found out ourselves.
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We’ll come back within 24 hours to find a time. No pushy sales, no mailing list.
★★★★★ Rated 5 out of 5
Trusted by Businesses. Backed by Five-Star Reviews.
WHY CHOOSE US
It's not all smoke and mirrors.
Most business owners we meet have been burned by an agency before. Not because the ads didn’t run, but because nobody ever explained what was happening, or what any of it was actually doing for the business.
We do the opposite. You’ll always know what we’re doing, why we’re doing it, and what it’s returning. We treat your budget like it’s our own, because if we spend it badly you’ll leave, and quite right too.
That’s what being a growth partner actually means, rather than just being a supplier who sends an invoice: we’re in it with you, we teach you what we know as we go, and we tell you when something isn’t working.
BUILT FOR GROWTH
These are just a couple of examples of how to make money online. We specialise in both.
Some of our clients sell online. Others generate leads and close the deal themselves.
Different models, same goal – more of the right customers, at a cost that makes sense.
Lead generation
Anyone can get you cheap leads. The trick is getting leads your sales team actually wants to ring. We build around buying intent and track it through to the job won, not just the form fill.
- High-intent keywords that bring buyers, not browsers
- Call tracking, so phone enquiries get counted properly
- Conversion tracking tied to real enquiries
- Your cost per lead coming down, month on month
One client came to us with a website that wasn’t converting and social media that wasn’t delivering. We rebuilt the site, then built the ads around it. In year one: over 600 qualified leads, peaking at 106 in a single month.
ECOMMERCE
A good-looking ROAS on a bad margin is just a slow way to lose money. We build campaigns around what your products actually make you, and put budget behind the ones that earn it.
- Shopping feed sorted properly - most aren't
- Performance Max managed, not left to run wild
- Scaling spend without wrecking your return
- Reporting on profit, not just revenue
One independent retailer came to us doing around £30k a month. We rebuilt their campaigns across Google and Meta, added SEO underneath, and connected their showroom sales to their online data. Their peak month since: over £400k.
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WHAT'S INCLUDED
Complete PPC Management
Every campaign is built around your business and your customers in [Location]. Here’s what you get as standard – no add-ons, no upsells halfway through.
Account audit & strategy
We start by finding what's working, what's wasting money, and what your competitors are up to.
Keyword Research
The searches worth paying for, the ones worth avoiding, and the gaps nobody's filled yet.
Campaign Structure
Search, Shopping, Performance Max, Display and YouTube - set up properly and structured so they can actually be managed.
Conversion tracking
Done properly, including calls. If you can't measure it you can't improve it - and most accounts we're shown can't measure it.
Landing page guidance
The best ad in the world can't rescue a bad page. We'll tell you straight if that's where your money's leaking.
Testing & Optimisation
Ads, audiences, bids and budgets, tested continuously. "Set and forget" is how budgets disappear.
Monthly Reporting
Clear reports in plain English, with a human to talk you through them. You'll understand every number on the page.
A Real Person to Call
You'll know who manages your account, and you can ring them. No ticket system, no account manager roulette.
Your Accounts Stay Yours
We work inside your Google Ads account. If we ever part ways, you keep everything - the data, the history, the lot.
BEFORE YOU BOOK
The types of questions we'll ask you.
Most agencies spend the first call talking at you. We’d rather ask. So here’s exactly what we’ll want to know – partly so you can have a think beforehand, and partly so you can see what sort of conversation this is going to be.
Not what they spend once – what they’re worth over the time they stay with you. Almost every decision we make afterwards comes back to this number, and it’s astonishing how few agencies ever ask for it.
We’ve seen more money lost in the two days between a form fill and a phone call than in any ad account. If this bit’s broken, we’ll tell you before you spend a penny with us.
There’s no point us switching the taps on if the work can’t be delivered. Sometimes the honest answer is to grow more slowly, and we’d rather find that out now than in month three.
Your theory is usually at least half right. It saves us weeks.
Paid ads need a run at it. A month isn’t a test, it’s a guess – the account needs enough data to start making good decisions instead of expensive ones.
Because “more leads” isn’t a goal, it’s a symptom. What are you actually building?
If these feel like the right questions, we’ll get on fine. If you’re not sure of the answers yet, don’t worry – plenty of people aren’t, and working them out is half of what the call is for. And if the honest answer is “not yet” to most of them, we’ll say so rather than take your money. That’s not us being funny. It’s just cheaper for everyone.
HOW IT WORKS
Three steps. No jargon, no pressure.
Tell us a bit about you
Fill in our form to book a 15 minute call with us, or ring us if you'd rather. Takes about a minute.
We do our homework
Before our 15 minute call, we'll look at the ads you're running, the pages they point at, and what your competitors are up to. You'd be amazed how much of that is visible from the outside without logging into anything. We're not going to waste your fifteen minutes asking you things we could've found out ourselves.
Fifteen minutes, straight answers
Whether we can help, what we'd change first and why, and roughly what it'd cost. If we're not the right fit we'll tell you then - and you'll still leave the call knowing more than when you started.
GROWTH IN ACTION
What this looks like in practice.
Two clients, two completely different businesses – one generating leads, one selling online. Neither is named, and that’s deliberate: their competitors read this website too, and we’re not in the habit of handing anyone a map to our clients’ best ideas. If you work with us, we’ll extend you the same courtesy.
The numbers are real. We’re not going to pretend they’re a promise – your market, your margins and your team all change what’s possible. But they’ll give you a feel for how we work, and we’re happy to talk you through the detail on a call.
Lead Generation >
Ecommerce >
Lead Generation >
Stats: 600+ qualified leads in year one · 106 leads in their best month · £27 back for every £1 spent
Copy: A regional service business came to us relying on organic social media. They were posting constantly and getting almost nothing back – and the website wasn’t converting the few visitors it did get.
We didn’t sell them everything we do. They didn’t need everything. They needed a website that converted and the right people landing on it, so that’s what we built: a rebuilt site first, then Google Ads aimed tightly at their local area, refined over three months until the cost per lead was where it needed to be.
Year one brought over 600 qualified leads, peaking at 106 in a single month, and a return of £27 for every £1 they put into Google Ads. High-value jobs make numbers like that possible – but only if the tracking is honest and the traffic is right.
Ecommerce >
Stats: £30k/month → £400k+ in their peak month · Strong ROAS maintained at scale · Showroom sales connected to online data.
Copy: An independent online retailer approached us doing around £30k a month through their Shopify store. They had a physical showroom too, but nothing joined up – PPC and SEO were pulling in different directions, and the site wasn’t upselling or cross-selling at all.
We rebuilt their paid campaigns across Google and Meta to cover the whole customer journey, put SEO foundations underneath for the long game, and connected their in-store sales to their online data so they could finally see the full picture. Then we got involved in the bits most agencies never touch: product launches, seasonal planning, margin, forecasting.
Their peak month since has been over £400k. That was a Black Friday, so it’s a high-water mark rather than a typical month, but the year-round growth underneath it is the part they care about, and so do we.
PPC in [Location], your questions
How much does PPC management cost?
Our management fees start at £1,000 a month and scale with your ad spend – the more there is to manage, the more managing it takes. What you spend on ads themselves is separate and it’s entirely yours to decide, though we’ll give you an honest recommendation based on your market and goals. We’ll give you a real number on the first call rather than a vague “packages from”. And if it’s not right for you, we’ll say so then – no hard feelings, no follow-up emails for six months.
Why don't you offer a free audit?
Because you’ve probably had four of them, and they’re mostly a sales call wearing a hat. Half are spat out by a AI tool in five minutes, and the ones that aren’t still exist to get you on the phone. There’s also an honesty problem with them: a genuinely useful audit needs access to your account, and you’re not going to hand your logins to a stranger who’s cold-emailed you a PDF. Nor should you. So we skip the theatre. We’ll look at everything we can see from the outside – your live ads, the pages they point at, your competitors – and then we’ll ring you and talk about it. If you want us to go deeper, that’s a conversation for once we’ve both decided we like each other.
What happens on the 15-minute call?
We’ll have looked at your ads, your site and your competitors beforehand – everything that’s visible without logging into anything, which is more than you’d think. We’ll tell you what stands out, the first thing we’d change and why, roughly what it’d cost to work with us, and whether we honestly think we can help. No deck, no slides, no “let me take that back to the team”. If we’re not right for you, you’ll know inside fifteen minutes and so will we.
Do you need access to my Google Ads account?
Not to have a chat, no. There’s a lot we can see from the outside – what you’re bidding on, where your ads land, whether anything’s being tracked properly, what your competitors are doing. It’s enough to have a useful conversation. If we both decide we want to take it further, we’d then ask for read-only access so we can see the things that actually matter: search terms, quality scores, where the money’s really going. Read-only means we can look but not touch, it takes you two minutes, and you can switch it off whenever you like.
How quickly will I see results?
Faster than SEO – that’s the whole point of paid ads. You can be live within a couple of weeks, with early data in the first month. Meaningful, reliable performance usually takes up to 90 days, because that’s how long it takes to gather enough data to make good decisions rather than guesses. Anyone promising more than that in week one is guessing with your money.
I've already got an agency. Is it worth a call?
Plenty of people ring us to get a second opinion, and that’s fine by us. We’ll tell you what we’d do differently. If your current agency then go and fix it, that’s a good outcome – you’re better off and it cost you fifteen minutes.
Who owns the Google Ads account?
You do. Always. We work inside your account, and if we ever go our separate ways you keep every bit of data and history. Any agency that won’t do this is keeping you locked in, and it’s worth asking them why.
Do you work with businesses outside [Location]?
Yes – we work with businesses right across Scotland and the UK. But we know the [Location] market, and understanding what your customers actually search for locally makes a real difference to what your ads cost you.
What if I don't understand any of this stuff?
That’s completely fine, and honestly that’s the case with most people. You don’t need to become a PPC expert – that’s what we’re for! But we’ll explain what we’re doing and why in plain English every step of the way, so you can make good decisions about your own business. Teaching you the “why” is a big part of what we do.
Will you just try to sell me everything you offer?
No. For example, one client came to us with social media that wasn’t working – if it had been, we’d have doubled down on it. It wasn’t, so we rebuilt their site and pointed the right traffic at it instead. We don’t just sell PPC because PPC is one of our products. We build the strategy with the best chance of getting you where you’re going, even when that’s less work for us.
What makes you different from other [Location] agencies?
Transparency, mostly. We’ll show you the account, explain the decisions, and tell you when something isn’t working rather than burying it on page four of a report. We’re a small team, so you’ll speak to the person doing the work. And we say no to businesses we can’t help, which costs us money and saves everyone time.
LET'S TALK
Fifteen minutes. Straight answers.
You’ll find out whether we can help, what we’d change first, and roughly what it’d cost. No deck, no pitch, no follow-up sequence for the next six months.
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