7 Must-Ask Questions before Hiring a Web Design Company

web design

Because your website is often the first impression that potential customers have of your brand, you must select a web design company that can deliver a high-quality website that reflects your brand values and meets your business objectives. With that said, before you begin working with a web design company, it is essential to ask a series of questions to ensure that the company is a good fit for your business. 

Read on as we outline some of the critical questions you should ask a web design company before hiring them.

Question #1: What Is Your Experience in Web Design?

The first question to ask any web design company is about their experience. How long have they been in business? What type of clients have they worked with in the past? Have they designed websites for businesses in your industry? You want to work with a company that has experience working with businesses like yours so that they understand your industry and can tailor the website design to your target audience.

Question #2: Can You Show Me Examples of Websites You’ve Designed?

A reputable web design company should have a portfolio of websites they have designed in the past. Reviewing their portfolio will give you a sense of their design style, how they approach website design, and the quality of their work. If their portfolio does not reflect the type of website you want, it may be a sign that they are not the right fit for your business.

Question #3: What Is Your Web Design Process?

Understanding the web design process is essential to ensure that the web design company is meeting your expectations and delivering the website you need. The company should have a clear process for designing a website, including the steps they take to gather requirements, create the design, and test the website before launch. You should also ask about their project management process, including how they communicate with you, how they handle changes to the scope of work, and how they manage timelines.

Question #4: How Do You Approach Website Optimisation and SEO?

Search engine optimisation (SEO) is critical to ensuring that your website ranks well in search engine results and reaches your target audience. A web design company should have a clear understanding of SEO and how to optimise your website for search engines. They should be able to provide guidance on optimising your website’s content, structure, and performance to improve your search engine rankings.

Question #5: What Is Your Approach to Website Security?

Website security is critical to protecting your business and your customers’ data. A reputable web design company should have a clear understanding of website security and how to protect your website from cyber-attacks. They must also provide guidance on how to secure your website, including SSL certificates, firewalls, and other security measures.

Question #6: What Is Your Approach to Website Maintenance and Support?

A website is not a one-time project. It requires ongoing maintenance and support to ensure that it remains up-to-date, secure, and performs well. A web design company should have a clear plan for maintaining and supporting your website after launch. On top of that, support must be underway in regard to how to update your website, handle technical issues, and provide ongoing support to ensure that your website continues to perform well.

Question #7: How Do You Handle Website Hosting?

Website hosting is critical to ensuring that your website is available and performs well. A web design company should have a clear understanding of website hosting and how to select the right hosting provider for your website. Moreover, the company must also guide you in selecting the right hosting provider, configuring your website for optimal performance, and handling any technical issues that arise.


Hiring a web design company is a critical decision for your business. Asking the right questions before you hire a web design company can help you ensure that the company is a good fit for your business and can deliver a high-quality website that meets your business objectives. By asking these questions, you can make an informed decision and select a web design company that can help you achieve your business goals.

Do you want to work with a professional web design team in Scotland? Digital Marketing Scotland is here to grow your business, help you achieve your goals, and show you your desired results in no time. Contact us today! 

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.