It’s important that you target keywords that are actually searched for because anyone can rank you for obscure keywords that no-one else targets, for example, we saw someone who targeted Coach and Mini Bus Hire Scotland. Now anyone looking for a mini bus isn’t likely to look for a coach, and vice versa it’s a contradiction really. It would be very easy to rank for something like that but it isn’t likely to have loads of enquiries.
As an experienced SEO company we would ask you what you offer and what you think you should be found for, we would then go away and do some research. Afterward, we would come back to you with a list of keywords that relate to what you offer that are actually searched by the general public.
Anything that is worth ranking for isn’t likely to come easy which is why it takes time and a bit of hard work and effort. There are over 200 variables that Google give weight to in order to rank your website and an SEO will keep up to date with the latest trends and ranking signals. Having said this, SEO is something that is simple if hard work and effort is put in; there are many individuals/companies out there who are scared of doing some hard work which is why these companies tend to fail.
All of our techniques are completely ethical and have been used for many years. They have provided long-term success for each and every one of our customers which is beneficial because it means that you won’t have to worry about your website being banned from the Google search engine.