5 Best SEO Agency-Approved Tips to Boost Brand Awareness

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Whether you own a small business or are a CEO of a multinational enterprise, you must find ways to scale your company, including maximising all the essential tools in your digital marketing arsenal.

As more businesses build an online presence, you must consult search engine optimisation (SEO) agencies to help you find your unique selling point and gain recognition.

SEO focuses on improving your website’s design, content, loading speed, and responsiveness to create an excellent user experience. This strategy allows you to gain more traffic and convert visitors into engaged consumers. Otherwise, you’ll miss out on many potential customers.

This article will look at five SEO agency-approved tips to help you increase brand awareness.

1. Determine Relevant Keywords

SEO agencies would first recommend optimising your content with the right keywords. Determining the correct phrases and using longtail keywords can significantly impact consumers with their buyer’s journey.

It’s also best to use transactional and informative keywords in optimising your website’s content to satisfy search or user intent. This practice helps people boost conversion rates and increase website retention.

You can also ask SEO agencies to help you optimise your website’s on-page elements to boost visibility, including the page title, headers and subheaders, body paragraphs, meta description and image alt text and file names.

2. Implement a Link-Building Strategy

Backlinks are crucial to gaining more organic search traffic from search engines. Unfortunately, only a few web pages have backlinks on their websites. And for this reason, SEO agencies recommend implementing a high-quality link-building strategy to help you boost your rankings.

You can get more people to recognise your company by reaching out to others in your niche, offering them valuable resources, and pitching them guest blog posts. You can also create high-quality and engaging content for your target audience. Moreover, you can publish a press release if your business has something noteworthy to share.

3. Maximise Content Marketing

High-quality and valuable content begins when you listen to your target audience’s needs. Authentic content is the heart of every successful business. It allows you to attract quality leads to your website and build brand awareness.

Marketing your content can help you create meaningful connections and educate people about your products and services. Besides blog posts and case studies, SEO agencies strongly recommend selling your content by creating e-books, infographics, videos, podcasts, and hosting webinars to keep your audience engaged.

4. Use Local SEO

All the famous success stories start small. And for this reason, SEO agencies strongly encourage you to use local SEO, especially if you’re a small business wanting to raise brand awareness locally. You can localise your content by generating regular local reviews to establish brand credibility. Local SEO also means creating content covering local topics and topics and adding location-specific keywords to your website.

Moreover, you must create and fully optimise your Google My Business Account and post regularly there. It’s also best to optimise your website for voice search and make it suitable for all devices.

5. Target Your Primary Audience

After implementing all the mentioned SEO agency-approved tips, you can market your business to your target audience by satisfying search intent and creating an excellent online experience for them.

You can also use your social media platforms to connect with your target audience and share valuable and relevant content. Moreover, SEO agencies highly encourage using relevant keywords in your social media posts to boost brand visibility.


A thorough search engine optimisation plan can help businesses gain more brand visibility, regardless of size. Working with an SEO agency can help you make the best digital marketing strategies for your company.

Digital Marketing Scotland is an SEO agency in Ayrshire offering professional SEO services to help you grow your business. Contact us today, and let’s take your business to the next level!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.