5 Best SEO Agency Tips for Ecommerce Stores on Christmas

business woman wrapping a present

As the holiday season is fast-approaching, people are gearing up for Christmas, one of the most exciting times for business owners and shoppers. While it may be a traditional holiday for other people, it’s also an excellent opportunity for eCommerce stores to market their products and increase their sales. 

However, launching your products on your website isn’t enough. You must also implement a seasonal SEO strategy to boost your eCommerce’s visibility in the search ranking. Optimising your website early for the major shopping sprees can help you snatch more sales. 

We have listed five essential SEO tips to help your business gain more sales during the holiday season. 

1. Conduct a Technical SEO Audit

Any reputable SEO agency strongly recommends running a technical SEO audit to ensure your site will run smoothly during the shopping season to attract more organic traffic and conversions and rank high for Christmas keywords. 

Technical SEO means improving your site’s technical aspects, such as site speed and XML sitemap. It also involves fixing problematic areas and links to ensure the search engine bots will effectively crawl, index, and rank your website for relevant holiday searches. 

That way, holiday shoppers can discover your site faster and provide a better user experience for newcomers. 

2. Analyse Previous Marketing Campaigns 

The best way to implement a better marketing campaign is to improve your strong points and learn from past mistakes. For this reason, SEO agencies strongly recommend analysing your previous marketing campaigns. 

You can get a comprehensive performance report by going to Google Analytics. This website will help you gain meaningful insights, such as which channels attracted the most web traffic, the crowd’s favourite products, and which pages created the most conversions. 

Analysing your previous marketing campaigns lets you know what your target audience likes and dislikes. This information will allow you to duplicate the better practices and improve them for next year’s campaign.

3. Research Relevant Holiday Keywords

After optimising your site and analysing your marketing campaign, you should consult an SEO agency to help determine which keywords can generate the highest web traffic. You can start by thinking like a customer and list all possible keywords they’ll use when searching for your products during the big days. 

You can also use keyword research to help you determine the terms your target audience actively looks for and identify each one’s potential value and competitiveness. 

4. Present Compelling Landing Pages

Besides publishing high-quality content with relevant keywords, SEO agencies strongly recommend creating high-converting landing pages. Landing pages are where your visitors “land” after clicking the link to your website from other platforms. These pages effectively attract customers because they’re hyper-focused on one goal. 

They can also provide all the essential information about a specific product, persuading customers to read more. 

You can build links to these pages to help your page rank for Christmas keywords and create a compelling call-to-action to attract potential customers through your sales funnel.

5. Present Reviews

As businesses offer discounts and special promos during these shopping sprees, people spend more time researching the company’s reputation before purchasing.

Lastly, SEO agencies recommend establishing trust with holiday shoppers by showcasing customer reviews on your social media platforms. These testimonies are social proof that they had a positive experience with your brand, allowing you to enjoy more organic traffic and boost conversion rates. 

You can enjoy more positive testimonies when you offer them proposition values on your pages, such as free delivery and installation, price matching, rebates, and competitive pricing. 

Conclusion

As Christmas fast approaches, eCommerce stores must not miss out on this crucial opportunity to attract more customers and gain organic web traffic. Following these SEO agency-proven tips can help you enjoy a successful online business. 

Digital Marketing Scotland is an SEO agency in Ayrshire committed to providing high-quality SEO services to help grow your business. Get in touch with us now and let us help you take your business to the next level!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

Got Questions?

Other Posts

Digital Marketing Scotland

Google Rating
5/5
Natalie's Decor & Design
2024-02-01
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
2024-01-22
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
2023-10-03
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
2023-08-30
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
2023-07-12
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
2023-07-11
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
2023-03-17
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
2023-03-13
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.
Karen Healy
2023-03-13
The team at Digital Marketing Scotland have been a huge help to our company. A pleasure to work with, service and support is first rate.
Rod Ashley
2023-03-12
Digital Marketing Scotland created our new Vet Centre website - the old one was in need of a refresh. Samantha was great to work with and continues to provide speedy support when we need it!