As the holiday season is fast-approaching, people are gearing up for Christmas, one of the most exciting times for business owners and shoppers. While it may be a traditional holiday for other people, it’s also an excellent opportunity for eCommerce stores to market their products and increase their sales.
However, launching your products on your website isn’t enough. You must also implement a seasonal SEO strategy to boost your eCommerce’s visibility in the search ranking. Optimising your website early for the major shopping sprees can help you snatch more sales.
We have listed five essential SEO tips to help your business gain more sales during the holiday season.
1. Conduct a Technical SEO Audit
Any reputable SEO agency strongly recommends running a technical SEO audit to ensure your site will run smoothly during the shopping season to attract more organic traffic and conversions and rank high for Christmas keywords.
Technical SEO means improving your site’s technical aspects, such as site speed and XML sitemap. It also involves fixing problematic areas and links to ensure the search engine bots will effectively crawl, index, and rank your website for relevant holiday searches.
That way, holiday shoppers can discover your site faster and provide a better user experience for newcomers.
2. Analyse Previous Marketing Campaigns
The best way to implement a better marketing campaign is to improve your strong points and learn from past mistakes. For this reason, SEO agencies strongly recommend analysing your previous marketing campaigns.
You can get a comprehensive performance report by going to Google Analytics. This website will help you gain meaningful insights, such as which channels attracted the most web traffic, the crowd’s favourite products, and which pages created the most conversions.
Analysing your previous marketing campaigns lets you know what your target audience likes and dislikes. This information will allow you to duplicate the better practices and improve them for next year’s campaign.
3. Research Relevant Holiday Keywords
After optimising your site and analysing your marketing campaign, you should consult an SEO agency to help determine which keywords can generate the highest web traffic. You can start by thinking like a customer and list all possible keywords they’ll use when searching for your products during the big days.
You can also use keyword research to help you determine the terms your target audience actively looks for and identify each one’s potential value and competitiveness.
4. Present Compelling Landing Pages
Besides publishing high-quality content with relevant keywords, SEO agencies strongly recommend creating high-converting landing pages. Landing pages are where your visitors “land” after clicking the link to your website from other platforms. These pages effectively attract customers because they’re hyper-focused on one goal.
They can also provide all the essential information about a specific product, persuading customers to read more.
You can build links to these pages to help your page rank for Christmas keywords and create a compelling call-to-action to attract potential customers through your sales funnel.
5. Present Reviews
As businesses offer discounts and special promos during these shopping sprees, people spend more time researching the company’s reputation before purchasing.
Lastly, SEO agencies recommend establishing trust with holiday shoppers by showcasing customer reviews on your social media platforms. These testimonies are social proof that they had a positive experience with your brand, allowing you to enjoy more organic traffic and boost conversion rates.
You can enjoy more positive testimonies when you offer them proposition values on your pages, such as free delivery and installation, price matching, rebates, and competitive pricing.
As Christmas fast approaches, eCommerce stores must not miss out on this crucial opportunity to attract more customers and gain organic web traffic. Following these SEO agency-proven tips can help you enjoy a successful online business.
Digital Marketing Scotland is an SEO agency in Ayrshire committed to providing high-quality SEO services to help grow your business. Get in touch with us now and let us help you take your business to the next level!