Tailored SEO Advice: Driving Results

At Digital Marketing Scotland, we specialise in mastering on-page SEO to elevate search rankings, enhance organic traffic, and optimise return on investment. Our extensive experience and proven strategies position us as your ideal partner in improving your website’s performance through advanced on-page SEO techniques.

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What is On-Page SEO?

On-Page SEO refers to the optimisation of individual web pages to rank higher and attract more relevant traffic in search engines. Unlike off-page SEO, which involves external links and other external signals, on-page SEO focuses on optimising elements within your website. This includes content, HTML source code, and metadata.

Digital Marketing Scotland

Google Rating
Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.

The Importance of Keyword Research

Why it Matters

Understanding your audience’s intent is critical for SEO success. Keyword research helps you identify the terms your target audience is using, allowing you to tailor your content to meet their needs.

How to Do it Right

  1. Use Tools: Utilise tools like Google Keyword Planner or SEMrush to find keywords related to your niche.

  2. Analyse Competitors: Look at the keywords your competitors are targeting and consider adopting similar strategies.

  3. Long-Tail Keywords: These are more specific and usually longer keywords that are less competitive and can drive highly-targeted traffic.

The Art of Crafting Headings

Headings not only structure your content but also serve as a critical factor for SEO. They make it easier for search engines to understand your content and serve it up for relevant queries. Here are some top tips!

Use H1 for Titles

Reserve H1 tags exclusively for your main title.


Use H2 and H3 tags for sub-headings to break down the content into consumable sections.

Include Keywords

Try to include your target keywords in the headings, especially in H1 and H2, but don't force it. Make it natural.

Meta Descriptions and Meta Titles

A well-crafted meta title and description can be the difference between someone clicking on your page or passing it by.


  1. Be Descriptive: Clearly describe what your page is about. Use your target keywords naturally.
  2. Character Limit: Keep meta titles under 60 characters and meta descriptions under 160 characters to ensure they display correctly in search results.
  3. Call to Action: Encourage clicks by including a compelling call to action.

Ready to conquer the world of on-page SEO?

Contact us today for a free consultation.