Top 3 Positive Impacts of Good Link Building Techniques

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Backlinks are links from other websites that link back to your website. They’re like online recommendations from other websites and can be powerful for search engine optimisation (SEO). By having other websites link to yours, you’re gaining their trust, which can positively impact your search engine rankings. 

Web design businesses have been doing Link Building as part of SEO since the early days of the internet. Web admins first used to increase the popularity and relevance of websites in search engine results pages (SERPs). In the late 1990s, link building became an essential part of SEO as search engine algorithms began to consider the number and quality of links pointing to a website. 

Over the years, link-building strategies have evolved as search engine algorithms have become more sophisticated. Today, link building is still a significant part of SEO, but it’s more important to focus on building quality rather than simply building links for link quantity. In this article, we’re going over the top three impacts of link building that’s done well for your website.

1. Improved SEO Performance 

Let’s start with the main reason you want to build links in the first place: SEO performance. Backlinks tell search engine crawlers that your website is credible and trustworthy, thus increasing your Search Engine Results Page (SERP) ranking. A website with more backlinks is more likely to appear higher in search engine results, which can result in more traffic, leads, and potential customers.

When it comes to backlinks, quality is much more important than quantity. It’s better to have a few high-quality backlinks from reputable websites than many low-quality backlinks from spammy sites. The more backlinks your website has, the better your online visibility. Your content will appear more frequently and be positioned among the top results if many reputable sources link back to it.

2. Boosted Website Traffic

Having someone authoritative in your respective field link to your site can attract more visitors. This makes link-building one of the most effective and cost-efficient ways to bring targeted traffic from other sources.

However, it’s important to remember that while an authority-linking website can provide you with quality traffic, not all of those visitors will convert. Some may buy something or subscribe to your service, while others only share your content. A well-rounded marketing strategy is vital to capture leads and encouraging conversions.

3. Organically-Built Relationships 

One of the most effective ways to build high-quality backlinks is to reach out to other websites and request a link. However, this approach can only be successful if your outreach is genuine and personalised.

Crafting a tailored approach is essential when attempting to get a link. Take the time to research the recipient and become familiar with the content they post so that you can frame a message pertinent to their interests. When crafting your message, avoid generic requests for a link. Instead, focus on forming a connection and demonstrating why you think the recipient’s content would be an excellent fit for your website.


Overall, authority-linking websites can be an excellent opportunity for any business. They can help you build relationships with influencers and other industry leaders, increase your visibility, and bring in targeted traffic that is more likely to convert. However, remember to prioritise quality over quantity, as spammy links can be detrimental to your SEO performance. 

Digital Marketing Scotland is a local SEO company in Glasgow. Whether you want a full SEO team or just some consultancy to help you get started, we will get you the results you need. Get in touch with us today to get started

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