Putting the Spotlight on the Top SEO Google Ranking Factors of All Time


The importance of SEO in the success of any business cannot be overstated. In today’s digital age, customers are increasingly using the internet to find the products and services they need. If your business is not visible online, you are missing out on a huge opportunity. Many factors go into SEO, from the content on your website to the way your website is designed. And while it may seem like a lot of work, it is absolutely essential for the success of your business.

With the ever-changing landscape of SEO, it can be challenging to keep up with the latest Google ranking factors. However, if you want to stay ahead of the curve and rank high in Google search results, it’s important to be aware of the latest trends. What worked last year, might not work this year. So, what can we expect in terms of SEO in 2022?

Exploring the Top Google Ranking Factors for SEO in 2022

1. Content Quality

No matter the trends that come and go in the ever-evolving world of marketing, one thing remains king: high-quality content. And it makes sense—after all, what’s the point of ranking on search engines if you don’t have anything valuable to offer users? It’s what helps you build trust and credibility with your readers, as well as what ultimately drives conversions. 

Creating quality content is an integral part of any marketing strategy, so it’s worth taking the time to do it right. It’s important to remember that your content should be written for your audience first and foremost. With that in mind, write what they want to read, and make sure it’s relevant to their interests and that the information is up-to-date.

2. Content-Length

It’s no secret that content is key when it comes to ranking high on Google. In fact, content length is one of the top three ranking factors, according to a recent study. This means that, to rank well, your content needs to be both relevant and lengthy. Relevance is important because it tells Google what your page is about, and length is crucial because it shows Google that you have in-depth knowledge of the subject.

Of course, simply writing a lot of words isn’t enough. Your content also needs to be well-written and informative. But if you can create content that is both relevant and lengthy, you’ll be in a good position to rank well on Google.

3. E-A-T (Expertise, Authoritativeness, and Trustworthiness)

The E-A-T (Expertise, Authoritativeness, and Trustworthiness) principle is one of the most important ranking factors in Google’s algorithm. So to rank well in search results, it’s essential to have a solid E-A-T signal. To have strong E-A-T, your website must be written by experts on the topic, be published on a website that is known for being authoritative and is seen as a trustworthy source of information.

The Bottom Line: Take Into Account the Top Google Ranking Factors to Improve Your SEO

SEO is an ongoing process, which means you need to continuously work on it in order to see results. It is also important to keep up with the latest trends and algorithm changes, as this can impact the way your website ranks. However, if you keep up with SEO best practices, you can ensure that your website is visible to potential customers and that you can attract and convert them into leads and customers.

Digital Marketing Scotland is the leading SEO agency in Edinburgh, as we have a team of experienced and certified SEO experts who can help you achieve your desired results. Contact us today to explore our services!

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Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Elspeth Goldie
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Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.
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Digital Marketing Scotland created our new Vet Centre website - the old one was in need of a refresh. Samantha was great to work with and continues to provide speedy support when we need it!