Top SEO Strategies for Building an Ecommerce Website

Hands holding a smartphone and credit card with a mini shopping cart full of cardboard boxes, representing online shopping and ecommerce SEO strategies.

Search Engine Optimisation (SEO) enables your website to rank higher in search engine results, and when you appear on the top results, it can increase traffic and, eventually, sales. It is why SEO is vital to building and maintaining a successful ecommerce website. 

Here are some top SEO strategies for building an ecommerce website.

1. Keyword Research

Keyword research is the foundation of a successful SEO strategy. It involves utilising the search terms your target audience uses for products or services similar to those you offer. Once you have identified these keywords, you can optimise your website content to rank higher for those search terms.

Start by using keyword research tools like Google Keyword Planner or SEMrush to identify relevant keywords for your website. Look for long-tail keywords or detailed and specific search terms. These keywords are less competitive and easier to rank for. Use your target keywords throughout your website, including product descriptions, category pages and blog posts. For example, if you offer pet grooming services, your possible clients will usually search for “dog grooming near me” or “pet salon”; those are the keywords you’d want to use on your website. 

2. Optimise Your Product Pages

Product pages are the most critical pages on your ecommerce website. They are where customers make their purchasing decisions. To optimise your product pages, write high-quality product descriptions that include your target keywords. Use headings and bullet points so your product information is easy to read.

Include high-quality images of your products, with alt tags that describe the product and include your target keywords. Also, ensure your product pages load quickly, as page speed is a ranking factor for search engines.

3. Create High-Quality Content

Content helps you to rank for long-tail keywords and provides value to your website visitors. Start by creating a blog on your ecommerce website and publishing regular blog posts. Use your target keywords in your blog post titles and throughout your content.

Write educational and informative articles that provide value to your website and visitors. Share your blog posts on social media to drive traffic to your website. You can also create video content, infographics, and other types of content to engage your audience.

4. Mobile Optimisation

With more than half of all website traffic coming from mobile devices, ensuring your website is mobile-friendly is essential. A mobile-friendly website is easy to navigate on a small screen and loads quickly.

To optimise your mobile website, start using a responsive web design. It’s imperative for an ecommerce size to have a web design that easily adapts its layout to fit the screen size of all devices. Also, ensure your images and videos load immediately on mobile devices because slow-loading sites quickly turn consumers off.

5. Link Building

Web links that redirect to your ecommerce website show search engines that your site is trustworthy and has authority. To build links to your ecommerce website, start by creating high-quality content that other websites will want to link to.

You can also contact other organisations in adjacent industries and ask them to cite and link your web content. Finally, it would be best to have internal links on every site page that lead to other parts of your website. Internal links help search engines navigate your website and understand its structure.

Conclusion

SEO is critical for the success of any ecommerce website. By implementing these top SEO strategies, you’ll increase your website’s visibility in search engine results, drive more traffic and increase your sales. Remember to keep your website updated with fresh content and to monitor your website’s performance regularly to ensure your SEO strategy is working.

Are you looking for a local SEO company in Glasgow that can help your business rank higher in search engine results? Turn to none other than Digital Marketing Scotland! Our team of local SEO experts has a deep understanding of how you can stand out from the competition.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
2024-05-02
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
2024-02-20
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
2024-02-01
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
2024-01-22
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
2023-10-03
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
2023-08-30
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
2023-07-12
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
2023-07-11
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
2023-03-17
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
2023-03-13
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.