Top SEO Strategies for Building an Ecommerce Website

Hands holding a smartphone and credit card with a mini shopping cart full of cardboard boxes, representing online shopping and ecommerce SEO strategies.

Search Engine Optimisation (SEO) enables your website to rank higher in search engine results, and when you appear on the top results, it can increase traffic and, eventually, sales. It is why SEO is vital to building and maintaining a successful ecommerce website. 

Here are some top SEO strategies for building an ecommerce website.

1. Keyword Research

Keyword research is the foundation of a successful SEO strategy. It involves utilising the search terms your target audience uses for products or services similar to those you offer. Once you have identified these keywords, you can optimise your website content to rank higher for those search terms.

Start by using keyword research tools like Google Keyword Planner or SEMrush to identify relevant keywords for your website. Look for long-tail keywords or detailed and specific search terms. These keywords are less competitive and easier to rank for. Use your target keywords throughout your website, including product descriptions, category pages and blog posts. For example, if you offer pet grooming services, your possible clients will usually search for “dog grooming near me” or “pet salon”; those are the keywords you’d want to use on your website. 

2. Optimise Your Product Pages

Product pages are the most critical pages on your ecommerce website. They are where customers make their purchasing decisions. To optimise your product pages, write high-quality product descriptions that include your target keywords. Use headings and bullet points so your product information is easy to read.

Include high-quality images of your products, with alt tags that describe the product and include your target keywords. Also, ensure your product pages load quickly, as page speed is a ranking factor for search engines.

3. Create High-Quality Content

Content helps you to rank for long-tail keywords and provides value to your website visitors. Start by creating a blog on your ecommerce website and publishing regular blog posts. Use your target keywords in your blog post titles and throughout your content.

Write educational and informative articles that provide value to your website and visitors. Share your blog posts on social media to drive traffic to your website. You can also create video content, infographics, and other types of content to engage your audience.

4. Mobile Optimisation

With more than half of all website traffic coming from mobile devices, ensuring your website is mobile-friendly is essential. A mobile-friendly website is easy to navigate on a small screen and loads quickly.

To optimise your mobile website, start using a responsive web design. It’s imperative for an ecommerce size to have a web design that easily adapts its layout to fit the screen size of all devices. Also, ensure your images and videos load immediately on mobile devices because slow-loading sites quickly turn consumers off.

5. Link Building

Web links that redirect to your ecommerce website show search engines that your site is trustworthy and has authority. To build links to your ecommerce website, start by creating high-quality content that other websites will want to link to.

You can also contact other organisations in adjacent industries and ask them to cite and link your web content. Finally, it would be best to have internal links on every site page that lead to other parts of your website. Internal links help search engines navigate your website and understand its structure.


SEO is critical for the success of any ecommerce website. By implementing these top SEO strategies, you’ll increase your website’s visibility in search engine results, drive more traffic and increase your sales. Remember to keep your website updated with fresh content and to monitor your website’s performance regularly to ensure your SEO strategy is working.

Are you looking for a local SEO company in Glasgow that can help your business rank higher in search engine results? Turn to none other than Digital Marketing Scotland! Our team of local SEO experts has a deep understanding of how you can stand out from the competition.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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