7 Ways Ignoring SEO Could Be Costing Your Business

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Ignoring SEO can seriously affect your business. SEO, or Search Engine Optimization, is optimising your website to maximise its visibility on search engines like Google. 

If you’re not investing in SEO, you’re likely not maximising valuable traffic, leads, and revenue. Here are seven ways ignoring SEO could be costing your business:

1. Missed Opportunities for Traffic

Search engines are often the first place people go when looking for a product or service. If your website isn’t optimised for search engines, it’s unlikely that anyone will find it. 

This means you’re missing out on potential traffic from people actively searching for what you have to offer. Investing in SEO can increase your visibility on search engines and attract more visitors to your website.

2. Lower Search Engine Rankings

If your website isn’t optimised for search engines, it’s unlikely that you’ll rank well for relevant keywords. This means that your competitors investing in SEO are likely outranking you on search engine results pages (SERPs). 

This can hurt your business as people are likely to click on the top results they see. Investing in SEO can improve your search engine rankings and increase your visibility on SERPs.

3. Decreased Brand Awareness

If potential customers are not finding your website through search engines, then your brand may miss out on significant traffic. This can lead to lower brand awareness, impacting your overall business success. Investing in SEO can help improve your website’s visibility on search engines, increasing your brand awareness.

One of the primary benefits of SEO is that it can help direct organic traffic to your website. Organic traffic refers to the volume of visitors that find your website from search engines without payment or advertising.

4. Missed Opportunities for Leads

If people aren’t finding your website through search engines, they’re unlikely to convert into leads. You’re missing valuable opportunities to capture leads and grow your customer base. Investing in SEO can boost your visibility on search engines and attract more viable leads for your business.

5. Inefficient Digital Marketing Spend

If you’re investing in digital marketing but ignoring SEO, you’re likely wasting money. Digital marketing platforms like social media and PPC advertising can be effective but are often more expensive than SEO. Investing in SEO can improve your visibility on search engines and reduce your reliance on more expensive digital marketing channels.

6. Difficulty Scaling Your Business

One of the primary benefits of investing in SEO is that it opens up new channels for growth. When you rely solely on paid advertising or social media marketing, you’re limited to the audiences that these channels provide. 

However, improving your website’s usability and features for search engines can reach a much broader audience. This is because people actively searching for products or services like yours are more likely to find you.

7. Lost Revenue

Ultimately, ignoring SEO can lead to lost revenue for your business. You’re missing out on valuable revenue opportunities if you’re not generating traffic, leads, and sales through search engines. Investing in SEO can increase your visibility on search engines and generate more revenue for your business.


Ignoring SEO can have serious consequences for your business. Investing in SEO can increase your visibility on search engines, generate more traffic and leads, and ultimately increase your revenue. Don’t let your business fall behind – invest in SEO today.

Looking to boost your online presence and increase revenue? Look no further than Digital Marketing Scotland, your trusted Edinburgh SEO agency. Contact us today to learn how our expert SEO services can help your business thrive in the digital world.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.
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