Website Design Rules You Shouldn’t Break: Our Guide

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In today’s world, it is essential to have an internet presence. With many factors and components to consider, web design can rapidly become daunting. 

Web design is a delicate topic; one thoughtless move may cause your website to crash and burn. Learning the foundations of web page design will assist you in avoiding high bounce rates and dissatisfied visitors.

Whether you’re new to web design or a seasoned veteran looking for a refresher, every site designer should adhere to the following seven golden rules.

1. Prevent from Displaying Autoplay

Adding audio, video, and other media types to your website can help it come to life. However, if it constantly aggravates users, it could harm your reputation. Never use the autoplay feature when adding digital media, such as video, audio, or photos. 

Adding these features makes it more difficult for people to navigate, and your click-through rate will consequently drop. Instead, keep the play and pause buttons on your website so that viewers can watch or listen to it at their convenience. One of the fundamental rules you must abide by at all times will make them feel more comfortable.

2. Make It Simple

Every component of your page, including the content, should have a purpose. Instead of stuffing it full of information about your fantastic company, give the design some breathing room.

Customers will be more likely to understand the information you’re displaying if you avoid a crowded design. We are inundated with visuals and advertisements daily, which has significantly shortened our attention span. As a result, you should keep your design simple to get to the point as quickly as feasible.

Moreover, your visitors will find it easier to navigate if you limit their selections, increasing the likelihood of visiting and staying on your website.

3. Add CTAs

A clear call to action should be one of the first things visitors to your website see. On the homepage of your website, this is often a button that says “Buy Now,” “Learn More,” or “Schedule a Consultation.” Your call to action stimulates client interaction and acts as a selling factor.

On certain websites, calls to action are either hidden at the bottom or nonexistent. The CTA should be one of the aspects that stands out the most since it causes the desired consumer response.

4. Avoid Readability or Legibility Issues

Many websites make this frequent web design mistake. If you are doing this wrong, stop doing it right away. If your website’s visitors are unable to read the text, this suggests that your messages need to be getting through. As a result, websites frequently need legible typography. 

The readability of websites can be decreased in a variety of ways. It might be because of poorly chosen text colours, a light background, or challenging-to-read text. Anything could make the text less legible. In some situations, users may find it challenging to understand the dark text on a dark background.

 As a result, you should make an effort to avoid doing so. Through the use of the best possible colour contrast, these can be avoided. Line spacing between letters and lines should always be accurate. It will improve readability and usability as a result.


It is advisable to leave the broad, interdisciplinary field of web design to experts. Today, a website designer needs to have a wide range of abilities. You already know that the whole user experience is just as important as aesthetics. Making this as easy for potential clients to understand as possible will increase their conversion.

If you’re looking for someone to work on your web design to save you the hassle, Digital Marketing Scotland is here for you! We have produced several high-quality websites for a wide range of happy clients. Contact us now!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.