In today’s world, it is essential to have an internet presence. With many factors and components to consider, web design can rapidly become daunting.
Web design is a delicate topic; one thoughtless move may cause your website to crash and burn. Learning the foundations of web page design will assist you in avoiding high bounce rates and dissatisfied visitors.
Whether you’re new to web design or a seasoned veteran looking for a refresher, every site designer should adhere to the following seven golden rules.
1. Prevent from Displaying Autoplay
Adding audio, video, and other media types to your website can help it come to life. However, if it constantly aggravates users, it could harm your reputation. Never use the autoplay feature when adding digital media, such as video, audio, or photos.
Adding these features makes it more difficult for people to navigate, and your click-through rate will consequently drop. Instead, keep the play and pause buttons on your website so that viewers can watch or listen to it at their convenience. One of the fundamental rules you must abide by at all times will make them feel more comfortable.
2. Make It Simple
Every component of your page, including the content, should have a purpose. Instead of stuffing it full of information about your fantastic company, give the design some breathing room.
Customers will be more likely to understand the information you’re displaying if you avoid a crowded design. We are inundated with visuals and advertisements daily, which has significantly shortened our attention span. As a result, you should keep your design simple to get to the point as quickly as feasible.
Moreover, your visitors will find it easier to navigate if you limit their selections, increasing the likelihood of visiting and staying on your website.
3. Add CTAs
A clear call to action should be one of the first things visitors to your website see. On the homepage of your website, this is often a button that says “Buy Now,” “Learn More,” or “Schedule a Consultation.” Your call to action stimulates client interaction and acts as a selling factor.
On certain websites, calls to action are either hidden at the bottom or nonexistent. The CTA should be one of the aspects that stands out the most since it causes the desired consumer response.
4. Avoid Readability or Legibility Issues
Many websites make this frequent web design mistake. If you are doing this wrong, stop doing it right away. If your website’s visitors are unable to read the text, this suggests that your messages need to be getting through. As a result, websites frequently need legible typography.
The readability of websites can be decreased in a variety of ways. It might be because of poorly chosen text colours, a light background, or challenging-to-read text. Anything could make the text less legible. In some situations, users may find it challenging to understand the dark text on a dark background.
As a result, you should make an effort to avoid doing so. Through the use of the best possible colour contrast, these can be avoided. Line spacing between letters and lines should always be accurate. It will improve readability and usability as a result.
It is advisable to leave the broad, interdisciplinary field of web design to experts. Today, a website designer needs to have a wide range of abilities. You already know that the whole user experience is just as important as aesthetics. Making this as easy for potential clients to understand as possible will increase their conversion.
If you’re looking for someone to work on your web design to save you the hassle, Digital Marketing Scotland is here for you! We have produced several high-quality websites for a wide range of happy clients. Contact us now!