7 Website Design Tips That Will Improve Your Brand

On Page SEO HTML code CTA banner optimised

In today’s digital world, having an attractive, user-friendly website is one of the most critical elements of a successful business. A website not only serves as an online presence for your brand, but it also serves as an important platform for customer engagement and generating leads.

Creating an effective website is a complex process that requires a clear understanding of graphic design, usability, and web development principles. Applying the best website design practices is important to ensure your website is successful. This article will provide seven essential tips for improving your brand’s website design.

Know Your Target Audience

Before you start designing your website, it is essential to know who your target audience is. This will help you determine the design elements that are most appealing and relevant for them. It also helps in creating a more compelling user experience.

Define Your Website’s Purpose

The purpose of your website is one of the most important factors to consider when designing it. You need to define what problem you want your website to solve and how it will help users achieve their goals. This will help you create a more focused design that meets their needs.

Don’t Make It Hard for Visitors to Navigate Your Site

One of the most common mistakes website designers make is creating a site that is difficult to navigate. This can result in users leaving your site before getting the information they need, adversely affecting your SEO performance. It’s important to create a user experience that doesn’t frustrate visitors by making it hard for them to find what they want.

Make Sure Your Website Is Mobile-Friendly

One of the biggest trends in web design is ensuring your website is mobile-friendly. The number of people using mobile devices to access the Internet has increased dramatically in recent years. If you have a site that works well on smartphones and tablets, you could gain out on potential customers.

Keep It Simple

One of the most common mistakes businesses make when creating their websites is adding too many bells and whistles. The more complicated your site is, the harder it will be for people to use. This can lead to a poor user experience and lower conversion rates. Ensure you keep things simple and easy to use so visitors can find what they are looking for with minimal effort.

Improve the Search Functionality

If you want to increase the number of visitors who find your website via search engines, then it is important to optimise your content. This will make it easier for people to scan through and see what they want. If possible, include a sitemap on every page so that Google can crawl through your site more efficiently and pick up any new content as soon as you add it.

Load as Quickly as Possible

It is well-known that speed is one of the most important factors regarding website conversion rates. Visitors will simply leave and go elsewhere if your site takes too long to load. Optimising your images and reducing file sizes can improve page loading times.


A good website design will improve your brand’s online presence and can be an essential tool for improving customer engagement and conversions. Take your time to create a website that’s both visually appealing and easy to navigate. Following these tips ensures that your site reflects your brand and is an effective sales tool.

Digital Marketing Scotland is your go-to source for digital marketing services and advice. Our experienced team helps companies in Scotland get the most out of their digital presence by providing customised solutions. Whether you’re looking to increase website traffic, improve your SEO, or boost your social media presence, contact our team. We have the experience and knowledge to help you succeed!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

Got Questions?

Other Posts

Digital Marketing Scotland

Google Rating
Wendy Harris
Trustindex verifies that the original source of the review is Google.
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Trustindex verifies that the original source of the review is Google.
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
Trustindex verifies that the original source of the review is Google.
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Trustindex verifies that the original source of the review is Google.
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Trustindex verifies that the original source of the review is Google.
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
Trustindex verifies that the original source of the review is Google.
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
Trustindex verifies that the original source of the review is Google.
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Trustindex verifies that the original source of the review is Google.
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
Trustindex verifies that the original source of the review is Google.
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Trustindex verifies that the original source of the review is Google.
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.