Why Website Navigation is Important and How To Do it Right

Website Navigation

Effective web design encompasses more than just aesthetics; it includes the crucial element of good website navigation, which is vital for your success online. When developing your site, it’s essential to focus on its navigation structure. Many overlook this aspect, leading to a compromised user experience and reduced conversions. By prioritising intuitive and user-friendly navigation in your web design, you ensure that visitors can easily find what they’re looking for, enhancing their overall experience and increasing the likelihood of successful conversions.

This is because good navigation allows your users to find what they’re looking for quickly and easily. Lousy navigation can frustrate them, which in turn will cause them to leave your site and never return. In this article, we’ll show you how to improve website navigation without breaking the bank or causing a headache for yourself.

What are the Advantages of Having a Good Website Navigation?

Let’s get started.

Quick and easy access to content 

Good navigation allows your users to find what they’re looking for quickly and easily. Bad navigation can frustrate them, which in turn will cause them to leave your site and never return.

Helps increase conversions

Users who can find what they want on your website without having to search around will be more likely to convert into leads or sales.

It Helps With Search Engine Optimization (SEO)

Search engines tend to rank websites higher when their navigation is user-friendly. This is because they know that users prefer sites with good navigation, which means you’ll get more traffic from them.

Helps With Branding and User Experience 

Good navigation helps with branding and user experience by ensuring your site has a consistent look and feel across all pages.

Provides a Better User Experience

Users who are able to find what they want on your website without having to search around will be more likely to convert into leads or sales.

How To Do It Right?

Your navigation must be straightforward to use because it can make or break the user experience of your website. If users are forced to click through multiple menus to find the information they want, they might give up and go elsewhere.

The good news is that there are several ways to do it right! Here are some guidelines for creating an effective navigation system:

Site Map

This is the first step in ensuring that every page on your site is accessible from every other page without getting lost in a maze of links. It should also include any sub-pages or articles related to each major topic area so users can find them easily when they need them.

Clear Structure

Make sure that each link goes where it says it does! This means double-checking all internal links for accuracy before publishing them live online so that visitors don’t end up somewhere unexpected when clicking on them instead of somewhere else entirely (which happens more often than people think).

Link Text

Don’t be too cute with your link text! The more descriptive and precise you can be, the better. This is especially true when it comes to internal links (those that point back to a page on your site), which should always have a descriptive anchor text, so you know what they’re going to lead users to.

Search box

Don’t forget to include a search box on your homepage, if possible! This is especially important for eCommerce sites where users want to find products quickly and easily.

Conclusion

It’s important to remember that your website navigation is just as important as any other aspect of your site. It may not seem like it, but having well-designed navigation can make all the difference in whether or not someone decides to stay on your site or leave.

If you’re looking for a web design agency to help you improve your site’s navigation, contact Digital Marketing Scotland today and let us know what you have in mind. We’d love to help!

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Wendy Harris
2024-05-02
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
2024-02-20
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
2024-02-01
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
2024-01-22
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
2023-10-03
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
2023-08-30
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
2023-07-12
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
2023-07-11
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
2023-03-17
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
2023-03-13
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.