Questions to Ask Potential Digital Marketing Consultants

talking to a digital marketing consultant in Glasgow

As digital marketing has become an integral part of the business world, companies are increasingly relying on consultants to help them achieve their goals. However, as the market has become saturated with consultants, finding the right one can be a daunting task.

To ensure that you hire the right consultant for your business, you should ask the right questions. In this article, we will discuss the top questions to ask potential consultants.

1. What Is Your Approach to Digital Marketing? 

The first question you should ask a potential consultant is about their approach to digital marketing. A good one should be able to explain their process clearly and concisely. They should explain how they will help you achieve your business goals using different strategies.

2. What Experience Do You Have In My Industry?

It is essential to hire a consultant who has experience in your industry. Ask them about their experience working with businesses in your industry. If they do not have experience in your industry, ask them how they plan to familiarise themselves with it.

3. What Is Your Experience with Different Channels?

Digital marketing is a broad field that encompasses many channels, including social media, email marketing, search engine optimisation, pay-per-click advertising, and more. Take a look at the consultant’s experience with various channels. They should be well-versed in all the major channels and should be able to recommend the best ones for your business.

4. What Metrics Do You Use to Measure Success?

A good consultant should be able to measure the success of their campaigns using metrics such as website traffic, lead generation, customer acquisition, and revenue. So, you should ask them about the metrics they use to measure success and how they track them.

5. How Do You Stay Up-to-Date with the Latest Trends?

The digital marketing landscape is constantly evolving, and hiring a consultant who stays up-to-date with the latest trends and best practices is essential. You should learn about their approach to staying up-to-date with the latest trends.

6. What Is Your Process for Developing a Strategy?

A good consultant should have a clear and defined process for developing a strategy. Learn about their process for creating a plan and how they involve their clients in the process.

7. How Do You Communicate Progress and Results?

Communication is critical when working with a consultant. Ask the consultant about their communication process and how they plan to update you on progress and results.

8. What Is Your Pricing Structure?

Finally, ask the consultant about their pricing structure. Make sure you understand how they charge for their services and what is included in their pricing.


Hiring a digital marketing consultant can be a game-changer for your business. However, it is crucial to ask the right questions to ensure you hire the right consultant for your needs. By asking the questions outlined in this article, you can find a consultant to help you achieve your business goals.

Rely on Digital Marketing Scotland for exceptional digital marketing in Glasgow. You can count on us to provide you with the best services tailored to your specific business needs. Contact us today to find out more about our services and pricing.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

Got Questions?

Other Posts

Digital Marketing Scotland

Google Rating
Wendy Harris
Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.