Compelling Points on Why You Should Concentrate on Local SEO

store owner holding open sign

Most individuals approach SEO from a worldwide perspective. However, small businesses find it difficult to compete with larger brands in crowded markets due to the latter’s abundant resources for advertising and SEO. Instead, an emphasis on local SEO helps level the playing field by allowing smaller firms to compete with the major players on search.

Very few small businesses devote enough attention to local SEO, either because they are unaware of its potential or because they are unaware of the differences between local and worldwide SEO. Even those who are knowledgeable about local SEO are unaware of its principles.

A local SEO company is the greatest option if you want to work with a business to guarantee visibility in search results because they are well-versed in the area’s competitors, market, and culture.

Below are some convincing reasons your business should focus on local SEO.

Local SEO Provides Greater Visibility

Gaining visibility for your company, whether it be an internet business or a physical store, is the goal of SEO. Google autocomplete frequently adds “near me” to searches it assumes users are doing in order to find a local business.

This is because users are looking for a local business when they enter information into the search engine. In other situations, Google anticipates your requirement by prioritising nearby locations in a map listing.

Small businesses can raise their ranking in search results by concentrating on local SEO. With most clicks going to the top three results on the first page, users’ click rates drop sharply depending on where they appear in search results.

Enhancing search results increases click-throughs as well as visits to physical stores. Consequently, obtaining top local search results increases your company’s visibility and contributes to increased earnings.

A competent SEO company can direct you toward small adjustments that significantly influence your search engine rankings. Sometimes all it takes to enhance search results is to make sure your contact information is accurate and consistent across all online publications.

It Draws in Enthusiastic Consumers

You’ll see why local searches attract the most motivated customers to your business when you consider how people behave online. 

For instance, you might bring out your dependable phone and type “tote bags” into the search bar if you need a new casual bag. 

Given that Google is aware that you are seeking a fashion store close by, the results include a map of nearby establishments and links to their address and phone number. The listing also includes other useful details like the store’s hours and price in relation to a benchmark.

Google only displays online stores after the local listing, which you can expand by clicking the “more places” link. Consequently, your neighbourhood retailer is better off. In this instance, a little shop rose to notoriety on par with well-known businesses.

It’s a Terrific Method to Develop a Brand

Working backward is attempting to develop your brand internationally before concentrating on doing so locally. 

Since there is less competition, strengthening your local SEO with pertinent mentions enables you to have a strong presence on page one, which gradually starts expanding your brand locally. You will have greater traction when attempting to compete for international SEO.

Conclusion

Because of a growing hyper-local trend, local searches are now more relevant than ever. Focusing on SEO close to your location should be the main goal of your local SEO campaigns. Make sure to prioritise local SEO as one of your top goals so that you can achieve great results with little work.

If your brand needs a local SEO company in Glasgow, don’t hesitate to utilise the services of Digital Marketing Scotland. We provide world-class SEO, PPC, and digital marketing consultancy to grow your business. Contact us today to get started.

Why choose Digital Marketing Scotland?

Connect with us today to schedule your free consultation. Let Digital Marketing Scotland guide you to digital marketing success, leveraging our expertise to enhance your online presence and drive meaningful engagement.

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Natalie's Decor & Design
2024-02-01
We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
2024-01-22
Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
2023-10-03
Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
2023-08-30
A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
2023-07-12
We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
2023-07-11
Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
2023-03-17
We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
2023-03-13
Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.
Karen Healy
2023-03-13
The team at Digital Marketing Scotland have been a huge help to our company. A pleasure to work with, service and support is first rate.
Rod Ashley
2023-03-12
Digital Marketing Scotland created our new Vet Centre website - the old one was in need of a refresh. Samantha was great to work with and continues to provide speedy support when we need it!