6 Reasons Why Simple Website Design Is Best for Your Site

designing a website

With website design, there are certainly different schools of thought present. Some people believe that more is more, while others believe that less is more. The latter is what we call simple website design.

So, what is a simple website design? Essentially, it is a design philosophy that believes that the best websites are those that are easy to use and understand. This means keeping things clean, organised, and uncluttered.

So, is a simple website design the best for your site? That really depends on your goals and your audience, but this specific type of design certainly provides plenty of advantages. Here are some reasons why simple website design can be rather appealing:

1) More Conversions

One important thing to consider when building a website is conversion. In other words, you want to design a site that encourages your visitors to take action. The problem with many websites is that there is so much going on that it can be difficult for visitors to focus on what they need to do. Simple website design helps remove distractions and makes it easier for visitors to take action.

2) Fewer Distractions

Of course, the last thing anyone wants to do is distract or overwhelm your site visitors. If they can’t find what they’re looking for or are confused by too much information, they will likely leave your site and never return. Simple website design helps keep your visitors focused on the most important things.

3) Timeless Feel

Another important thing to consider is the feel of your website. Ideally, you want to create a website that looks great now but also in five years. The last thing you want is to redesign your site constantly because it looks outdated. Simple web design can create a site that has a timeless feel to it.

4) Good User Experience

A good user experience is considered a necessity, and it is, luckily, a key element of simple website design. The user experience is how a user interacts with your website. It includes everything from how easy it is to navigate to how engaging the content is. Good user experience is essential for keeping your visitors on your site.

5) Information Clarity

The goal of a simple website design is to help users find information easily. This means that your website should be easy to navigate, and your content should be easy to read. Any website should be designed to make it easy for users to find the information they are looking for. The content should be simple to understand and easy to read as well.

6) Quick Loading Speed

An incredibly significant factor to consider when designing a simple website design is the loading speed of your website. Visitors will not stay on your site if it takes too long to load, and most website designs may be too packed. Get a simple website design and test your site on different browsers and devices to make sure it loads quickly.


A simple design can help you to save money and time, and it can make it easier to update and maintain your website in the future. That and all the reasons above showcase that a simple website design is best for your site.

Trying to look for a web design company in Edinburgh? Digital Marketing Scotland provides world-class SEO, PPC and digital marketing consultancy to grow your business. Get in touch with us today!

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Wendy Harris
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Creating a website is way more than making it pretty. My business is centred around conversations yet the language is hugely different when it comes to digital web design. DMS, particularly Sammie, was able to guide me through the process of combining two historic websites and combining them so the narrative is (the feedback is resounding) 'crystal clear'. Not only that but my website looks amazing and navigates well for any user. One lady told me she got so distracted she went down lots of rabbit holes she wasn't expecting. When you get attention like that, it's priceless. If you're reading this and have been unsure what to do with your website, get in touch with Sammie. You won't regret it. Above and beyond is definitely better than smoke and mirrors.
James McCormack
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Neil and the team were fantastic from first introduction through to planning and building our new website. we were that impressed we have new tasked digital marketing scotland with our site management, SEO and have asked them to run our next online marketing campaign. Thanks a lot guys!!! very, very impressed James Ayrshire Trade Frames
Natalie's Decor & Design
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We have been working with Colin and the team at Digital Marketing Scotland on a branding project for my business. Their knowledge and expertise is out of this world! I would not have been able to do what we are doing without them. Highly recommend Colin and the team for all your marketing needs!
Michelle Yamamoto
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Colin is a true pro with a wealth of knowledge to share with his clients. In addition to SEO consulting, he also gave great advice on marketing my company as a business consultant would and I am so grateful for that. Highly recommended.
Alison Banks
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Colin was really responsive and helpful and we are looking forward to working with him in the future to help us grow our business.
Elspeth Goldie
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A website upgrade was completed very professionally! Our input was the starting point and along side the expertise of the team we were able to create the perfect finish. Samantha's videos really helped to explain how to view the changes and add comments. First class service - would highly recommend!
Gavin Brown
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We approached Digital Marketing Scotland to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He immediately understood what we needed and delivered a compelling identity for our sister company that is strong enough to stand independently and consistent with our overall brand identity. We will use Digital Marketing Scotland again without question.
Jennifer Drummond
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Colin delivered SEO training to myself and colleagues in June 2023. He pitched the training perfectly for the room who had a mix of knowledge and experience, and gave us some really practical tips to improve our performance. Would definitely recommend Colin and Digital Marketing Scotland and would be happy to commission for training again.
Stuart Murray
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We've worked with Colin a few times now re our online furniture business, Retrovintage. Colin has provided consultancy and link building services. He's approachable, available, communicative and supportive and we've seen real concrete results from our link building project, in terms of considerably improved Google rankings and website visitors.
Langside Bed & Breakfast
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Digital Marketing Scotland built us a new website as our previous one wasn't working as well as it should. Samantha and Colin were amazing to deal with and very patient all the way throughout the build. They helped us set up hosting and also set up a business email for us too. They have always been on hand to carry out changes and updates to the site. Highly recommend them to anyone looking to build or redevelop their website.